Episode Summary: In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform. Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies—especially on YouTube. Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis. What You Will Learn: - Why YouTube is the most powerful platform for B2B content marketing today. - How Shaz scaled Attract AI by combining AI with proven social media systems. - The importance of balancing friction in your funnel to qualify leads. - Why action and iteration beat over-analysis when building your brand. - Frameworks for creating effective YouTube content that converts. Featured Guest: Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems. Website: https://attractai.io LinkedIn: https://www.linkedin.com/in/shaz-mathew/ Host: Ben Reed, host of the NextGen Sales Leaders Podcast. Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review! Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/ Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600 Work with Ben: https://www.nextgensalessystems.com/