Is 1 hour a Day enough to grow a Newsletter?
Of course, if you have 8 hours a day to work on your newsletter, you’ll probably make it. But what about the people who have a 9-5 job, a family, and a lot of responsibilities to handle? They’re often left with maybe one hour a day. So how do you actually manage that hour effectively to grow on Substack? Here’s the blueprint I use. 1. Choose the right actions When you only have one hour, you don’t have the luxury of spending time on actions that don’t create growth or don’t have a clear purpose. A simple rule I follow is 50% Connection actions and 50% Growth actions. Connection actions are the things that help you build trust, connect with people, and provide value to your audience. This includes answering notifications, replying to comments, commenting on people’s Notes, responding to DMs, and posting Notes. (Not writing them, those should already be planned in advance.) Growth actions are the things that help you gain subscribers or increase engagement. This includes commenting on Notes in a way that builds real connections and makes people curious about your work (not just dropping a link). It can also include researching new creators in your niche, creating partnerships, recommendations, restacks, or collaboration posts. Another good action is checking who liked your Notes and engaging with them. If they’re not subscribed, start a conversation and share your work. If they already are, deepen the engagement by asking for feedback on a post, for example. Splitting your time between these two types of actions helps you both grow and build stronger relationships with your readers. 2. Schedule and plan the big tasks All your posting, Notes and articles, should be planned and scheduled in advance. I also include bigger research tasks in this category. For example, I often spend time researching how to give more value to my readers, creating a free resource, writing an email sequence, or asking my subscribers questions and analyzing their responses. Usually, I dedicate around four hours on the weekend to this type of work so the week becomes easier to manage.