I really believe this is what separates the winners from the losers, both here on Skool and in life. People tend to do well at things they’re good at, but they become great when they actually love doing them. I see communities popping up around topics that can make money, but you can tell the passion isn’t there. Before long, everything turns into automated posts that don’t say much of anything. There is nothing wrong with making money. But you have to care. You have to enjoy the subject and genuinely want to help the people you’re talking to. You can fake content. You can’t fake passion. People know the difference.