First off I just want to say THANK YOU for trusting Tony and me to guide you through this AI Advantage journey. Day 1 was about frameworks, mindset, and strategy — because before you can run with the right here, babytools, you have to understand how to think about them. Some of you came in brand new. Some consider yourselves experts. But the truth is, most are somewhere in between — dabbling or using it regularly but knowing there is another level. That’s exactly who this event was built for. We don’t just want to give you what you want — it’s our job to also give you what you need. That was our main goal and obsession for today…Because without the right mindset and framing, a thousand tools won’t move the needle. Tomorrow, we go more tactical. You’ll discover how to use AI to scale your brand, multiply your marketing, and buy back your time — faster than you ever thought possible. Thank you for being such an awesome group of humans… Tomorrow’s gonna be really special a second… Arthur Brooks in the morning is gonna blow your mind… If you don’t know who he is, you’ll be surely glad that you do after tomorrow Sabrina Romanov change the way you look at building a Brand forever… and Marc Benioff and Tony I simply gonna make you think bigger when you see where the future is going… So whatever it takes… be there tomorrow. Day 2 is where the lightbulb goes off 💡 Let’s go, Dean

We just had the privilege of letting our partners over at Feeding America know that we will have another 2,000,000 meals ready to send their way in November. We just donated 1,400,000 meals in October and they just informed us that in the last few years we are now at 14,173,890 MILLION MEALS DONATED! It wouldn't be possible without all of you! 😃

Tool: Claude AI Why This Tool: Claude excels at analyzing documents, writing in your voice, and handling complex reasoning tasks with longer context windows than most AI tools—perfect for deep work that requires nuance and accuracy. Best For: Writers, researchers, business professionals, anyone working with long documents or needing thoughtful analysis Cost: Free plan, Pro from $20/month, Team from $30/month per user Website: https://claude.ai Quick Win Prompt: "Upload a long document (report, contract, research paper) to Claude and ask: 'Summarize the key points, identify any risks or concerns, and give me 3 actionable recommendations based on this content.' Get executive-level analysis in minutes." Other Things Claude Can Do: - Artifacts: Create and edit complete documents, code, websites, and visualizations that you can download and use immediately - Extended conversations: Handle up to 200,000 tokens (roughly 150,000 words) in a single conversation for deep analysis - Writing assistance: Match your tone and style when you provide examples, making edits feel authentically yours - Code generation: Write, debug, and explain code across multiple programming languages with detailed reasoning

Tool: ElevenLabs Why This Tool: ElevenLabs creates ultra-realistic AI voices from text in over 70 languages, with voice cloning that captures your actual tone, emotion, and speaking style—perfect for creating professional voiceovers, audiobooks, and video narration without hiring voice actors. Best For: Content creators, podcasters, video producers, marketers, authors creating audiobooks Cost: Free plan (10,000 characters/month), Starter from $5/month, Creator from $22/month Website: https://elevenlabs.io Quick Win Prompt: "Record 3 minutes of yourself reading clearly, upload to ElevenLabs Voice Lab, and create a voice clone. Then type a script for your next video or podcast and generate a professional voiceover in your own voice—no recording studio needed." Other Things ElevenLabs Can Do: - Voice Library: Access 3,000+ pre-made community voices for any character or style you need - Multilingual dubbing: Automatically translate and dub your content into 70+ languages while preserving your voice - Emotional control: Adjust tone, emotion, pacing, and emphasis to match the mood of your content - API integration: Build voice features into apps, audiobooks, or conversational AI agents with low-latency responses

I’m reading a book called The War of Art and I’m reminded that the real enemy to our progress isn’t lack of talent… it’s resistance. Resistance shows up as hesitation. As overthinking. As “I’ll start tomorrow.” As telling yourself you need one more tutorial, one more plan, one more perfect moment. But the truth is, resistance doesn’t show up when something doesn’t matter. Resistance shows up when you’re getting close to the thing that could change your life. So if you feel the pull to procrastinate today…If your mind is trying to talk you out of learning something new…If you're convincing yourself you’re not ready yet… Good. That’s the signal. That means you’re right on the edge of growth. Instead of trying to defeat resistance in one big heroic moment, do what actually works: Show up for one small action. Learn one thing. Try one messy draft. Take one uncomfortable step. You don’t need to win the war today. You just need to win this moment. Because motion breaks resistance. Momentum quiets the fear. And once you start, everything gets easier. So ask yourself: What is the one simple thing you can do today...right now...that Resistance doesn’t want you to do? Do that. Post it below. Let’s make today the day we move forward anyway.