We had a book funnel built for my buddy Steve Cassidy's launch. Free-plus-shipping, the whole thing mapped out. Days before launch, the plan changed. Route everything through Amazon instead, to build momentum on the algorithm before the public launch date. That meant scrapping the funnel and rebuilding it in a few days. Single page, sends people to Amazon, they come back after buying to unlock the digital playbook as their bonus. I didn't love losing the work we'd already done. But the goal was never "ship the funnel we planned." The goal was Steve's book doing well. So we rebuilt toward that instead of defending what we'd already built. Tuesday night I got this text from Steve: "We did it! Number one in two categories." #1 in Self-Employment. #1 in Small Business Sales & Selling. Top 10 in Small Business overall. He also told me I made it easy on him. Coming from a guy who spent years as a Navy EOD tech and built a defense company across 13 countries, that landed. If your plan changes on you close to a deadline, that's not the project falling apart. That's just what it looks like sometimes. Stay firm on the goal and flexible in the approach. Keep shipping funnels. 🚀 - James

Just joined the group and wanted to drop a quick hello. I've been following along for a bit and figured it was time to actually jump in and meet you all. For work, I’m basically a connector. I help creators and business owners who have a solid audience or a big email and buyer list, but don't have the time or the sales team to actually monetize it properly. I partner them up with a colleague who runs short, performance-based tests to pull buyers out of those existing lists in under 24 hours. The business owner doesn't have to jump on Zoom or make sales calls, and since it's 100% performance-based, they don't pay anything out of pocket. But honestly, I'm mostly just here to network, learn from what you guys are building, and see where I can add value. Curious what everyone is working on right now, what's your main focus for the rest of the year? Cheers... Your Business Partner Reetesh-

Unpopular opinion: Most people don't fail in ecommerce because they lack information, they fail because they never implement what they already know. I disappeared from the ecommerce space and this community for a long time. During that time, I realized that courses, books, and strategies mean nothing without consistent action. That's why I'm back in Selling Online / Prime Mover. The combination of training, live updates, and people actually taking action is hard to find these days. Who else is done consuming and ready to start executing again? 🔥 Drop your biggest ecommerce goal for the next 90 days below, and let's hold each other accountable. #AllIn #PrimeMover

Is anyone in here building their biz on IG? If so, I'd love to connect! You can find me here: https://www.instagram.com/catherinemupton?igsh=bGJrMHdjd253cDd6&utm_source=qr 😀

Something I noticed talking to email marketers lately: Most of them are focused on growing the list. Almost none of them are focused on what's already sitting inside it. Dormant subscribers. People who signed up but never bought. Cart abandoners. Webinar no-shows. That's not a dead audience. That's a revenue gap with names attached to it. If you've got a list like this even a small one curious what you've tried to reactivate it. What worked, what didn't? Comment below. Would love to hear what's actually happening in the real world. Reetesh-