I haven’t posted a video in a few days—been deep in client work. One of my top-tier clients (we’re talking five figures/month) just asked me to build a second premium website to target a new ICP. Why? Because the first one worked. They also just signed on for Data as a Service, where we generate buyer-intent leads and handle the outreach. We’re not selling “a box.” We’re solving real business problems. And that got me thinking… Too many agency owners still operate like the handyman. 👉 Driving the 1996 Ford Ranger 👉 Stickers on the side 👉 On-call, underpaid, and undervalued 👉 Doing everything but owning nothing We’ve all started there. But the goal is to become the General Contractor. The person who: ✅ Gets paid premium to manage the project ✅ Doesn’t do the plumbing—but knows the best plumber ✅ Talks to the client once—handles the rest behind the scenes ✅ Delivers results through leveraged talent, not just time Right now, I’m doing five figures a month in SEO—and I’m not the expert. I’m the connector. The orchestrator. The GC. So here’s what I want you to reflect on this weekend: Are you still the handyman? Or are you becoming the general contractor in your agency? Drop a comment below and let me know. 👇 And if you want early access to the behind-the-scenes interview with my SEO partner (the one driving those 5-figure retainers), just comment SEO below and I’ll send it to you before anyone else gets it. Let’s level up together. Enjoy the holiday weekend and remember what it’s really about. —Herschy