Sunk cost 💕 the big mistake
There are life decisions that go wrong. 😭 You marry a woman and after the wedding she turns out to be malicious. You buy a used car and after a few miles it breaks down. 😭Engine failure. You have already invested 6 months and a 5-figure sum in a project. 😭 Will you simply separate from the woman, dispose of the used car, and abandon the project without success? Probably not at first. 🤔 Research into decision-making biases has found that we often continue too long and hold on to things that were doomed to fail long ago. Why? 🙄 Well, we are afraid, ashamed, and shy away from loss—this is called loss aversion. 💕 Imagine if there was a technique that helped you make clearer decisions and avoid biases (which lead to bad decisions)? 💞🧠 What decisions have you made and stuck with for far too long? Or where have you observed something similar before? I start in the comments...