I recently rewatched an old movie called Seconds. Uncomfortable, but also very interesting. I won't give away the plot here, in case you ever want to go see it yourself. I'll just share a quote I wrote down, because it was relevant to what we all do: "You know son, when I began this business, I was a young man with an idea. I wasn't aiming to make a lot of money. Helping others, help them to find a little happiness. Oh heck, not just the rich. You see, I got tremendous comfort in the thought that in my small way I was waging a battle against human misery. And I was, too! Except we do have a high percentage of failures. I guess that's to be expected, but it hurts me." If you are in the information selling business... I reckon you got into it at least in part to wage a battle against human misery, in your own small way. I also reckon that you have a high percentage of failures. Regardless of how good your information is. Regardless of how accessible you try to make it. Regardless of how hard you try to motivate people. People just don't get the results that you know are possible, or any results at all. Does this hurt you? Do you just shrug it off and say, "That's to be expected"? I'm curious about your experiences, what you think about this, and what if anything you do about it. Let me know. And if you like I can share what my experiences are and what I think and do.

Last week, I promoted a bonus bundle to get people to buy 5 copies of my new 10 Commandments book. Yesterday, because I was busy and had nothing else to promote, I promoted that bonus bundle on its own for $97. I made 5 sales of that, a $485 windfall, for something that took me zero extra work. Do you have any personal case studies of repurposing or reusing your existing assets? It's something I constantly worry I'm not doing enough of. I'd love to hear what you've done and what's worked for you, and maybe get inspired to try the same.

I'm curious to hear what you think, or what you might charge yourself. Give me your thoughts, and then I'll tell you what I think and have recently done.

This Thursday at 8pm CET/2pm EST/11am PST, I'll get on Zoom for a bit of Daily Email Open House: To hang out, maybe have a beer, and answer questions about sending daily emails... making a $1k+ offer... and using your list to pay for a house. If you'd like to join me, here's where to sign up: Daily Email Open House