The best problem solvers I know don't actually solve problems. They redefine them until they're easy. Spent the weekend reading "Are Your Lights On?" by Weinberg & Gause. It's a problem-solving book from the 80s. Everything in it applies to building AI products today. // FROM THE BOOK "We can never be sure we have a correct definition. Even after the problem is solved." This broke my brain a bit. Then I realized it's liberating. // REAL EXAMPLE Client comes to me: "Our brand is inconsistent." Old me would: • Audit everything • Build massive design system • Spend months "fixing" it Now I ask: • WHO perceives inconsistency? • WHAT does inconsistent mean to them? • WHEN does it matter? Often discover: • Sales team needs deck templates (solved in 1 day) • Product team needs component library (solved in 1 week) • "Inconsistency" = different people solving different needs // THE TRAP Book calls it "taking their solution method for a problem definition." Client: "We need a brand guidelines document." Me (old): "Okay, here's 50 pages." Me (now): "What problem does the document solve?" Often discover they don't actually know. // THE SHIFT Stop being a problem solver. Become a problem definer. // THE 3X RULE "If you can't think of at least 3 things that might be wrong with your understanding of the problem, you don't understand the problem." I use this constantly. Can't think of 3 reasons a user would click that button? You don't understand the user yet. Can't think of 3 ways your "solution" creates new problems? You don't understand the system yet. // PRACTICAL Next time you're stuck: List 3 ways you're wrong about: • The problem • The solution • The user • The constraints • The value Not 1. 3. First 2 are obvious. Third breaks the pattern. That's where insight lives.

What's up everyone! 🔥 I see a whole lot of new members that joined and I wanted to personally welcome everyone to our growing AI Design Club. Whether you're brand new or you've been here since day one, this video is my official introduction to you. In this quick video, I'm sharing: • Who I am and my 7+ year design journey • How I've been exploring AI tools for the past 2 years • My workspace setup (and why I'm about to hit the heavy bag after this) • Studio Drewskii updates and what's coming next But here's the challenge part: I want YOU to introduce yourself too! 1️⃣ Show us your workspace 2️⃣ tell us where you're from, 3️⃣ and let us know what you're working on. Whether you're a designer, entrepreneur, or just curious about AI, I want to get to know you. OG members: Even if you've been quiet lately, jump back in and reintroduce yourself. New members: This is your perfect starting point. Let's build something amazing together. Drop your intro below and let's connect👇 Watch the video and then tell us: Where do you work/create? What brings you to the AI design space? What's one thing you're excited to learn here? Can't wait to meet you all properly! — Andreas (Drewskii)