I get this one all the time... "Sally, I posted a great Reel and only a handful of my own followers saw it. What's the point?" Here's the thing. Social media isn't social media anymore. It's interest media. 🔍 In the past, the platform showed your post to the people who followed you. A social graph. You followed your friends, you saw your friends. Not anymore - now Instagram and Facebook show your content to whoever they predict will find it interesting. Follower or not. That's an interest graph. Think of it like this - the old way was a noticeboard in your studio foyer. Only the families already walking through your door ever saw it. The new way is more like a radio station that plays your song to anyone in town who likes that kind of music. Whether they've heard of you or not. So when a Reel "only reaches your followers," that's not the ceiling. That's the platform deciding your content wasn't interesting enough to push further. 🤔 Which means the job changes. ➡️ Stop making content that looks good to you and the parents who already love you. ➡️ Start making content interesting enough that the algorithm shows it to a mum three suburbs over who's never heard your studio name. What the platform is reading to decide: ✅ Watch time (did people actually stay?) ✅ Shares (did someone send it to a friend?) ✅ Saves and comments (did it spark something?) A pretty dance photo gets none of that. A Reel answering "what age can my daughter start ballet?" or "how do I know if my child is ready for pointe?" gets watched, saved, and shared by exactly the parents you want. So the question to ask before you post stops being "does this look nice?" And becomes "would a parent who's never heard of us stop, watch, and care?" That's the whole shift. 💗 Are you making content for your current families, or for the ones who haven't found you yet?👇