So… a confession. Back when my business first started getting messy (and I mean messy… leads going cold, numbers I didn't trust, content eating my whole Tuesday), I did the thing every smart founder does. I hired. Follow-up slipping? Hire someone. Content behind? Hire someone. Can't see my numbers? You guessed it. And look, these were good people. Genuinely wanted to help. But I kept handing them problems with no system to solve them inside of. No structure. No clear process. Just me going "hey can you handle this?" and then getting frustrated when "this" came back looking nothing like what was in my head. Which, if we're being honest, was never clearly in my head either lol. I was trying to hire my way out of a problem that hiring can't fix. I was a bad king. Big castle staff… no actual castle. Anyway… Here's where it gets weird. Last November I let go of my team and I started building AI first. And something shifted in me that I did not expect. I got direct. Structured. Crystal clear with feedback. Built the foundations before I built anything on top of them. Took me a while to figure out why. An agent doesn't nod along. It doesn't have a bad day. It doesn't "get the gist." It does exactly what you told it… and absolutely nothing you didn't. So every lazy, half-baked instruction I'd been giving humans for years showed up on my screen in about four minutes. Impossible to ignore. AI didn't replace my team. It made me build the thing I should've built before I ever hired anyone. One system that actually holds the business. ✅ Roadmap, ✅ numbers, ✅ clients, pipeline, ✅ content. ✅ All in one place. Then the workers (human or AI, doesn't matter) live inside it and run it. That's what took me from $14K a month to $100K a month in 4.5 months. One EA. No team. Pretty wild. Here's the thing though. If everything in your business still runs through your head right now… if you're the one holding the 107 tools together… the problem isn't your people.

Looking for a CRM system, preferably something I can connect with Facebook Messenger... Curious if any of you guys use a CRM, and if so what you use?

I Spent the weekend in Whistler with my men's group. Hiked a mountain. Saw six bears.... SIX! Pretty wild. But by bear number four you stop taking photos and just sort of nod at them like neighbours. It was a great weekend. I felt like a better human on the way home. ... For about 90 minutes. Then I hit a construction zone... rolled over some jagged chunk of road that was pretending to be pavement... and popped two tires. Not one tire... Two! F*#K! All I hear is "thunk ... thunk" and then my dashboard lighting up like a Christmas tree. Now here's the thing about two flat tires... One flat is annoying. But you've likely got a spare. not a big deal. Twenty minutes, switch the tire and you are home by dinner. But two flats is a tow truck ride from a dude named Cody. Because nobody carries two spares... I even sent claude a message just to double check. Nope... only 1 spare And so... One extra thing went wrong and I went from "minor inconvenience" to... "sitting on a guardrail on the side of a busy highway for two hours with nothing to do but think." So naturally I thought about my business. (It's a sickness... My wife has mentioned it.) Anyways... As I was thinking about the business it occurred to me that this scenario is kind of how coaching businesses stall. Not from one big dramatic thing. But rather two or three small things going wrong at the same time... and you've only got one spare. So I made a list and ran through ALL of the pieces of the system I am running right now that helped me go from $14k/mrr to $100k/mrr in 4.5 months. And tomorrow I am going to walk you through all 11 elements of this system AND show you how to build each of them so you can finally scale your coaching business... and not burn out. The Workshop is called the Platinum Playbook™ 💎 Friday, October 9th. 10:00 AM PST / 1:00 PM EST. Free for you as a member of Claude for Coaches Just make sure to register here to get the zoom link

Last week the Platinum badge showed up on my Skool account beside my name. $100K MRR. Ten months ago I was on a plateau. But the badge isn't what I want to focus on here. Because what got me there wasn't anything I added. It was what I removed. - Went from four offers down to two - Went from a team down to one EA - Went from a calendar full of sales calls down to zero - Replaced the humans in fulfillment, follow-up and ops with AI agents Every one of those felt like a step backward at the time. And every one of them was the step that mattered. Here's what I've come to believe after 10 months of this: We keep adding because adding feels like progress. Another offer. Another funnel. Another hire. And the business gets heavier every year without getting more profitable. Removing is harder. It means admitting some of what you built isn't working. (Been there. More than once.) But it's the only thing I've seen actually produce freedom. Not just revenue. Freedom. Afternoons with my girls. Hikes with the boys. A calendar with room in it. A business that runs whether I'm in it that day or not. The badge came after those hard decisions. Friday I'm walking through exactly what I removed, what I kept, and the 11 pieces that have to be right for the simpler version to scale. Friday, October 9th. 11:00 AM PST / 2:00 PM EST. 90 minutes, live. Register and get your zoom link here Dan 'Less is More' Harrison P.S. Before Friday, do one thing. Write down everything you're currently selling and everything you're currently paying for. Just the list. You'll want it for the mapping exercise, and most people are surprised by how long it is.

Just curious how you get your first 10 members if starting from ground zero? No audience, no email list. Friends and family are definitely not aligned with what I'm tryna build...