Pet creators… THIS is the kind of brand research you should be doing. 👀 Instead of pitching the same 10 massive pet brands every creator already knows, start watching the brands that are launching, rebranding, attending trade shows, and actively trying to gain visibility. Here are 5 pet brands with momentum right now that aren’t nearly as picked over: 🐶 1. Wuffes Dog supplements + wellness. Founded in 2020, NASC-certified, and steadily growing after showing up at SuperZoo. Content angles: routines, problem/solution, educational content, product integration, testimonial-style UGC. 🦴 2. BetterBone They just rolled out a brand refresh + BetterBone GO at SuperZoo 2026. A rebrand/new product launch = a VERY good time to introduce yourself because brands suddenly need a whole lot of fresh content. 📍 3. Squeak N Snap Woman-owned pet tech brand with an app-free tracking device. Pet + tech gives you SO many content angles: demonstrations, lifestyle content, problem/solution, comparisons, tutorials, etc. 🧪 4. Spirited Paw by Standard Process Science-backed pet supplements from an established supplement company but the pet line itself is newer and still building awareness. This is exactly why I tell you not to automatically overlook brands connected to larger companies. 🫧 5. Atomic Bubbles St. Louis-based brand making non-toxic pet bubbles + treat duos. Tell me you can’t immediately picture the TikToks/Reels. 😂 Fun, visual products like this practically hand you the creative concept. 🔥 THE BIGGER LESSON HERE: Watch trade shows. SuperZoo just wrapped August 12–14, and events like this are basically giant scouting grounds for pet creators. Brands are there because they’re: ✨ Launching products ✨ Rebranding ✨ Looking for retailers ✨ Building awareness ✨ Trying to get their products in front of more people AKA… They need visibility. Don’t wait six months until you’ve seen the brand on your FYP 47 times and every creator in your niche has already emailed them.