When I first ran paid ads for my agency back in 2021, every still image creative had to either be built by me in Canva or sent to a graphic designer at $20 to $50 a pop. Testing a batch of, say, 22 to 24 creatives could cost you close to $1,500 before you drop a penny on ads. Right now I'm spending $900 a day on my low ticket funnel and some of my best performing creatives are still images that came out of one workflow. A few agency owners we've shown it to have pulled their cheapest cost per leads ever from the same process. The best part is that the ads were created entirely by AI and cost maybe 10 to 20 cents in credits each per creative. The actual tools are simple. Claude writes the image prompt, Higgsfield produces the image. The part that makes it work is what you do before you prompt anything. Most people open an AI tool and type "give me 12 ad concepts for a roofing lead gen offer" and let it rip. What comes back is generic because the strategy was generic. The image is only ever as good as the thinking you feed it. So instead I steal formats that are already proven. I go into the ads library of the biggest B2B advertisers I can find, sort by impressions, and look for still image formats they keep running. If a format shows up over and over near the top, it's working. From doing this for a client last week across four niches (roofing, tree services, siding, tint and PPF) I landed on four formats: A phone mockup where the notifications on the screen are the client's dream outcome. For a roofer that's a $40,000 deposit hitting the bank and a text saying "new roof restoration quote." A fake news article layout with the client avatar in their work environment and a headline that matches the hooks from the video scripts. A whiteboard sketch comparing the old way against the new way, with a little diorama of a finished job sitting in front of it. Bold text on a red background. Stupidly simple and it's one of Cole Gordon's top performers. Four formats, four niches, sixteen ads. Each format is deliberately nothing like the others, and that matters. If your first batch is four colour variations of the same layout, you're not testing anything.

(Note: this is first come first serve. This post will be deleted in 48hrs, so act fast) If you watched Friday’s “$30K/Month Profit Fast Track” webinar (or the replay over the weekend), you saw the model. AI agents running media buying, creatives, reporting, lead follow-up and appointment setting. The one-man agency is now more possible and more scalable than it ever has been. Now the question is what it looks like inside YOUR agency. So if you’re currently anywhere below $30K/m in profit, want to fast track your growth, and want to run a lean agency where agents do the work a team used to do... ... my team is ready to give you a custom game plan for your agency specifically. During this short call, our team will: #1.) Audit your current client acquisition and fulfilment process, and reveal the blind spots that are costing you time and money every month (there are always a few you can’t see from the inside)... #2.) Map out where AI agents slot into your specific agency, which tasks to hand off first, and how to structure your offer so you keep more of what you bill... #3.) And if we’re confident we can help you get to $30K, $50K and $100K+ a month using the model, they’ll paint a picture of what your next steps would look like potentially becoming a private client working 1-1 with me. There is nothing for sale on this call. If you’d like to work with us and we’re confident we can help, our team will send you a few core videos from our training vault and set up a second call for a deeper dive into what the solution would actually look like. First, let’s just talk and see how we can help. Quick example of why I’m confident in this. Nick joined the mastermind 4 weeks ago. The month before, his agency was doing about $6K a month. Sales was his biggest fear. 3 weeks earlier he’d been an employee. Since joining he’s added $20,600 in monthly recurring revenue. His biggest client came in at $6,600. He closed two brokers in a single week at $1,800 packages, one of them straight after Friday’s webinar off a cold Loom.

Nicholas only joined in a circle just over a month ago, and he already added 17k in monthly recurring revenue... Better yet, he signed his biggest retainer client ever at $6,600 per month, working with a commercial buyers' agent, selling a simple Meta ads and Lead Gen service. When Nick first came to me, we worked out that we actually went to the same high school together, which was a small-world moment. Nick had been working as an account manager inside another agency for the past few years and was frustrated with the lack of growth and ready to go out on his own. He knew how to get clients results, but he didn't know how to actually operate a business properly. He was worried about going out on his own because he'd never successfully cracked a predictable client acquisition system. That's exactly what we got to work out with him. In his previous agency, they serviced a broad range of niches and client avatars. The first thing we did was help him narrow down and pick a niche that had a balance between his personal strength and being in a sweet spot of being validated but not too saturated. Then we built out his paid ads and client acquisition funnel. It's crazy how quickly your life can change when you go all in and take this business model seriously. Nick more than doubled his full-time income in literally a month... I'm genuinely so hyped at the state of the industry right now, with how much opportunity there is. I can't wait to help more of you in this community 💪

BIG NEWS COMING TOMORROW I have literally never been more excited than now to be in the agency game… Why? In the past 30 days there have been some quantum leaps with whats possible with AI. These quantum leaps have fundamentally changed the game. We are now using AI to make creatives, edit videos, build / launch and optimise client campaigns, automate reporting, automate client lead follow up & accountability, automate building landing pages, complex marketing automations and so much more. I whole heartedly believe that right now we are in a golden window of opportunity to leverage the agency model. The agency model never been easier, but the future is uncertain. No one knows what going to happen in 5 years time. The AI overlords might take over, the economy might collapse who the hell knows. But what we do know is that this opportunity is here right now and those who capitalise are going to make a shit load of $$$ And a lot of people already are (cough cough, everyone in mastermind 😉) So this Friday I’m going to be hosting a private one-time-only $30K/m Profit Fast Track webinar. This webinar is 100% free to attend & will be for new AND experienced agency owners who want to fast track scaling to $30K/m profit as well as learn how we are using AI to run the agency. … but… you’ll need to request the registration link to attend. So if you’d like access to the registration link for Fridays private webinar… … type “YES” in the chat below & let me know! Once we see your name pop up below, we’ll send you the registration link first thing TOMORROW morning. Who wants the link? 👇💬

My client just dropped this in our slack channel: his first ever paid-in-full client. $5,500 collected upfront. 💰 And I want to break down why this matters for YOU, because pitching PIF contracts is one of the easiest, lowest-hanging-fruit ways to collect a shitload more cash without changing anything meaningful about your business. It's a big part of how I hit my first $100K+ months. Here's the story. When I hired my first closer, he was commission-only. And he quickly worked out that if he was only getting paid on cash collected from monthly retainers, it was next to impossible for him to make a healthy income. So he proposed pitching 6-month paid-in-full contracts. I was skeptical. Why would anyone pay us 6 months upfront? 🤔 Here's how we structured it. We raised our base retainer, then gave a healthy discount for paying upfront. As an example with today's numbers: one of our mid-tier services is $1,800/month. Pay upfront for 6 months and it's $8K flat, so they're pocketing a $2,800 discount. We did nothing fancy in the sales process. We literally just gave people the option. 30-40% of people took it. The first month we ran this, I was sitting around $50-60K/month in MRR. We got 4 PIFs across the line, and that alone added an extra $32K in cash collected. The same closes on normal retainers would've added maybe $5-6K that month. 🤯 Same clients. Same service. Same amount of work. We just said different words on a sales call and collected almost $40K extra in a single month. Then kept doing it, month after month, for years. Here's the point I want to drive home 👇 You almost certainly have a list of blind spots like this in your agency right now. Little shifts that make you serious extra money without adding anything significant to your workload. You just can't see them, because you don't know what you don't know. And I know exactly why most of you haven't found them. You're overwhelmed. There's so much content, so many things you could be working on, that you're stuck in analysis paralysis instead of executing on the one thing that would actually move the needle. 😵‍💫