Hey everyone — looking for some strategic insight from agency owners further ahead in the journey. @Liam Casey Since 6 October – 31 Dec, my agency has brought in $121,233.33 in revenue. That window marks a clear inflection point for us — averaging ~$1,400/day and sitting around a $40K+ MRR baseline, which is ~16% up from previous periods. Where I’m at today: - Avg. retainer: $2,500/month - Client base: health tech, financial services, fintech, accounting, and high-ticket service businesses - New revenue line: AI-built websites $10K–$20K - Goal for 2026:👉 $100K MRR👉 +$100K/month in project work Where I want insight: I’m debating whether I niche down further and go all-in on 1–2 sectors (investor-facing brands + health tech seem to be the strongest performers), or if I continue servicing horizontally and leverage scale via team/systems. I’m also exploring restructuring pricing and moving toward: - $7.5K–$12.5K/mo flagship offer (growth engine + fractional CMO + automation) - $2.5K–$3.5K standard retainer (lead gen only, productised) - $15K–$25K AI website builds w/ $1.2K–$3K ongoing automation retainers Questions for this group: 1️⃣ For those who’ve hit $100K MRR — did niching down make the biggest difference or was it more about systems and sales volume? 2️⃣ If you’ve sold “growth engine” or “fractional CMO” style offers — what pricing structure got the cleanest closes? 3️⃣ Any red flags or traps I should watch out for when trying to scale both retainer + project revenue simultaneously? 4️⃣ Biggest unlock that took you from $40K → $100K months? Would genuinely appreciate any thoughts, critiques, or pattern recognition you’ve seen on your path. Happy to answer questions in comments if helpful. Thanks in advance 🙏

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