If you knew how quickly AI was going to change coaching… Would you still choose to become a coach today? I would. But I wouldn't become just another generic coach. Because if your value is giving people information… Helping them set goals… Asking questions AI can already ask… Or giving advice they can get from ChatGPT in seconds… I think it's going to become increasingly difficult to convince people to pay you thousands of pounds for it. So if I were starting again today, I'd want three things. 1. A specialism people genuinely need human help with. For me, that's relationships. Relationships are messy. People get triggered. They shut down. They repeat patterns they know aren't helping them. They stay when they know they should leave. They leave when perhaps they could have fixed things. They know what they should do and still can't do it. That's very different from simply needing more information. 2. An ICF qualification. I'd want the credibility that comes with becoming ICF certified. Especially in an industry where virtually anyone can call themselves a coach and AI can now help anyone look like an expert online. But I wouldn't stop there. Because having ICF after your name doesn't automatically mean you know exactly who you're going to help or how you're going to help them. Which brings me to number three. 3. A proven methodology I actually know how to coach. Not something ChatGPT created for me yesterday. A process that's been used with thousands of people. One where I understand the patterns. I know where clients get stuck. I know what we're working towards. And I've actually practised coaching real people through it. Put those three things together: A valuable niche. An ICF credential. A proven methodology and real coaching experience. And I think you've got a very different proposition from the coach whose main skill is asking ChatGPT for better questions. That's exactly what I'm going to be talking about tomorrow in my FREE live masterclass:

Repeat after me... "I take responsibility for everything in my life" Now write it below! ✍💬 Have you done your 90 days yet?

I take responsibility for everything in my life 🙌

Day 6, I'm Currently downloading the solid session structure to my brain, i am planning of practicing my skills with a client tomorrow. Looking forward to learning more 👍🏽

Here's something I've watched coaches struggle with for years... They've done the training. They've got good instincts. They genuinely care about their clients. And then they sit down with someone and the conversation goes somewhere they weren't expecting. Maybe the client says they want to grow their business… But three sessions later they're still procrastinating on everything they agreed to do. Maybe someone wants more confidence… But every time an opportunity appears, they find a perfectly reasonable excuse not to take it. Maybe they're completely overwhelmed, jumping between five different problems, and you can't work out which one you actually need to coach. Or maybe it is a relationship. Years of resentment. Infidelity. Anxious attachment. Someone who keeps repeating the same relationship pattern and doesn't understand why. And suddenly the coach thinks… “What do I actually do next?” That's the moment where having a collection of good coaching questions isn't enough. You need to understand what you're looking for. Why you're asking a particular question. When to challenge someone. When to stay with something. When the problem they're presenting isn't actually the problem at all. And where you're ultimately trying to take them. That's the difference between knowing about coaching and knowing how to coach. And it's a huge part of what we teach inside the Relationship You Deserve ICF Certification. You don't just learn a collection of coaching techniques. You learn the TTC Method, Trauma Transformational Coaching, and the complete process we use to create change. And importantly… You go through it yourself first. Before you coach someone through their triggers, you've worked on your own. Before you coach communication patterns, you've looked at yours. Before you ask somebody else to confront uncomfortable truths about themselves, you've experienced what that feels like from the other side of the coaching conversation. Then you learn how to coach it.