I'm training my ai brain on objections. I would appreciate it if you commented any objections you are getting so the brain can use them. TIA

Let's talk about one of the biggest silent killers of agency profitability: Scope creep. Not the dramatic kind where a client suddenly asks you to build an entire second website for free. I'm talking about the little things. · “While you're in there, can you just…” · “Can you add one more page?” · “Can you create a Facebook page for us?” · “Can you change the layout?” · “I thought that was included.” · “It should only take you five minutes.” One request doesn't seem like a big deal. Then another one shows up. And another. Before you know it, the project that was supposed to take 20 hours has consumed 30, 40, or 50 hours. The client is happy. The work looks great. And you just discovered that your $2,500 project paid you about $8 an hour. That's not a client problem. That's an agency problem. More specifically, it's usually a scope and expectation-setting problem. 𝗦𝗰𝗼𝗽𝗲 𝗖𝗿𝗲𝗲𝗽 𝗨𝘀𝘂𝗮𝗹𝗹𝘆 𝗦𝘁𝗮𝗿𝘁𝘀 𝗕𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝘃𝗲𝗿 𝗔𝘀𝗸𝘀 𝗳𝗼𝗿 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 A lot of agency owners think scope creep begins when the client says, “Can you also do this?” It doesn't. It often begins during the sales conversation. The salesperson says something like: · “Yeah, we can take care of that.” · “Don't worry about it. That's easy.” · “We can probably include that.” Those statements might help close the sale. They also create expectations. And expectations become perceived deliverables. The salesperson may have mentally meant: “We can do that as an additional service.” The client heard: “That's included in what I'm buying.” There's the problem. Your client isn't responsible for knowing what's inside your head. If something matters to the client, it needs to be clearly defined in the agreement. 𝗧𝗵𝗲 𝗙𝗼𝘂𝗿 𝗣𝗹𝗮𝗰𝗲𝘀 𝗦𝗰𝗼𝗽𝗲 𝗖𝗿𝗲𝗲𝗽 𝗜𝘀 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 1. Sales This is where expectations are established. If your salesperson promises something that isn't included in the proposal, you're already in trouble. Sales needs to understand exactly what the service includes and just as importantly, what it doesn't include. Your sales process should never rely on: “We'll figure that out later.”

This is an elephant. 1 byte at a time. I put this vibe-code for you to punch me in the face https://kcr-ecosystem.vibepreview.com/

𝗡𝗼𝗯𝗼𝗱𝘆 𝗹𝗲𝗮𝗿𝗻𝘀 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘀𝘁𝘂𝗳𝗳 𝗳𝗿𝗼𝗺 𝗮 𝗰𝗼𝘂𝗿𝘀𝗲. You learn it from the client who ghosted you after month two. The invoice that never got paid. The "quick little website project" you scoped in five minutes and then paid for over five months. Those lessons stick because they cost something. Money, time, sleep, or all three at once. 𝗪𝗵𝘆 𝗜'𝗺 𝗮𝘀𝗸𝗶𝗻𝗴 Half the people in this room are about to walk face-first into a wall that the other half already hit. Reading about a mistake isn't the same as living it, but it is a whole lot cheaper. We have saying: "You educated or you get educated..." Your story might save someone here a few thousand dollars and a very bad quarter. That's a solid trade for a five-minute comment. 𝗠𝗶𝗻𝗲 𝗰𝗼𝘀𝘁 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝗶𝘅 𝗵𝗼𝘂𝗿𝘀 𝗮𝗻𝗱 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱𝘀𝗵𝗶𝗽 (𝗮𝗹𝗺𝗼𝘀𝘁) A friend referred a guy to me. We got on the phone, he seemed sharp, and I did what a lot of you do. I ran him a full PPC audit for free as a courtesy. Found the leaks, showed him exactly where his money was going, sent it over. Ghosted. Six months later he calls. "Hey, can you look at my PPC again?" Same favor, same friend, so I did a second audit. Lighter, but still real work. When I got into the backend, there they were. My recommendations from audit one, implemented. He took the roadmap and hired someone else to implement. I sent the second audit anyway, with a polite note pointing out the changes. Ghosted again. Four months after that, he calls with a problem and asks me to take a look. So I asked him a question: "Do you work for free?" "No. Of course not. Why?" "Because I've now done two full PPC teardowns for you and been paid for zero of them. I'm happy to help. On retainer." He said no thanks and hung up. The next day I get an angry message from the friend who referred him. I'm the jerk. I wouldn't do "one small thing." He's firing her because of me. Once I walked her through the actual timeline (2 unpaid audits roughly 6 hours of free work and him hiring someone else). She understood, sort of calmed down.

I have a heavy, heavy heart tonight. Today I learned my friend Norm Thomas passed away. He was a great guy, loved cooking, loved marketing, loved his dog and was always willing to help people. He will be sorely missed. Via Con Dios, Brother.