Most founders think “I bought it, so I own it.” Not quite. The fastest way to tank your valuation—or let a contractor walk off with your code—is skipping the IP basics. In my new video, I break down (tactically, not theory): - 🔤 Trademarks: naming that actually protects your brand (™/℠/®—when to use which) - © Copyrights: the “work-for-hire” myth + how to lock down contractor-created assets - 🛡️ Trade secrets: prompts, datasets, and workflows—what to share vs. keep in the vault - 📥 DMCA takedowns: how to get copycats removed from platforms (fast) - 📃 Licenses: internal vs. commercial use, per-user vs. enterprise, and open-source “gotchas” (MIT/Apache vs. GPL) - 👉 Watch it here: https://www.youtube.com/watch?v=79SVy_yNlbY Question for you: What’s the one IP area you’re least confident about right now—trademarks, contractor ownership, or open-source compliance? Drop it below and I’ll point you to the right next step.