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I've been exploring one of the most significant developments in AI assistance technology, and I need to share this with my network. Anthropic has introduced Skills in Claude a modular system that transforms a general-purpose AI into a specialized expert on demand. Think of it as giving your AI assistant the ability to load exactly the right expertise, workflows, and tools for any specific task. Why This Changes Everything: Traditional AI assistants are generalists. They know a bit about everything, but lack the procedural depth for specialized work. Skills solve this elegantly by providing Claude with: → Specialized workflows for multi-step domain-specific processes → Tool integrations for specific file formats, APIs, and systems → Domain expertise including company-specific knowledge and business logic → Bundled resources like scripts, templates, and reference materials What's Available Out of the Box: The current skill library is impressive. Professional document creation (Word, PowerPoint, Excel, PDF), production-grade frontend design that avoids generic "AI slop" aesthetics, algorithmic art generation, MCP server building, and sophisticated theme systems—all with best practices built in. The Real Game-Changer: Custom Skills Here's where it gets exciting for businesses. You can create your own skills that encode your company's brand guidelines, internal processes, database schemas, and proprietary workflows. I've implemented custom skills for Plexaris that automatically apply our brand identity—colors, typography, visual standards—to any deliverable Claude creates. Imagine asking Claude to create a pitch deck, and it automatically knows your exact brand colors, your preferred fonts , and your glass morphism card styling. That's not a template that's institutional knowledge embedded in your AI assistant. The Technical Elegance: What impressed me most is the progressive disclosure architecture. Skills use a three-level loading system: metadata always present (~100 words), the skill body loaded only when triggered (<5k words), and bundled resources pulled only as needed. This means efficiency without sacrificing capability.

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Just started using Claude Cowork this evening, and I'm genuinely blown away. For those of us paying for Claude Max, Anthropic just handed us what might be the most significant AI productivity leap of 2025. What is Cowork? Think of it as Claude Code's power but for everyone. No terminal. No coding knowledge required. Just point Claude at a folder on your Mac, describe what you need, and watch it work. Here's what makes it remarkable: The AI doesn't just chat anymore. It operates. It reads your files, creates new ones, reorganizes your chaos, and builds actual outputs all autonomously. I've already tested it on: → Turning scattered meeting notes into structured reports → Organizing a messy downloads folder by content type → Converting receipt screenshots into expense spreadsheets And Claude did it like a capable colleague working in the background while I focused on other things. The meta moment nobody's talking about: Anthropic built Cowork in just 10 days. Using Claude Code. The AI built its own non-technical sibling product. We're watching recursive improvement happen in real-time. Currently available: ✅ Claude Max subscribers ($100-$200/month) ✅ macOS desktop app ⏳ Windows support coming soon ⏳ Waitlist for Pro/Team/Enterprise users This isn't a chatbot upgrade. This is AI becoming an operational partner. If you're running a business and doing repetitive file work, document prep, or data organization — this is the tool you didn't know you needed. The future of work isn't AI answering questions. It's AI doing the work. Welcome to the age of agentic AI. 🔥

This week, Amsterdam becomes the epicenter of food & hospitality innovation. Horecava 2026 is here — and I couldn't be more energized. Together with the City Sales team, we've built something special at Hall 8, Booth 180. What's waiting for you? 7 food companies bringing bold new flavors and products to the market. 3 tech solutions reshaping how the industry operates — from AI-powered product development to customer engagement platforms. One booth. Ten reasons to stop by. Whether you're hunting for the next trending product, exploring smarter ways to run your business, or simply curious about what's shaping the future of food & beverage — we've got you covered. 📍 RAI Amsterdam — Hall 8, Booth 180 📅 January 12-16 If you're in the neighborhood, come say hello. Grab a sample. Start a conversation. See what's possible. Who's attending Horecava this week? Drop a 👋 below I'd love to connect in person.