If I was new to automations and using Airtable, I would learn Make to save money and give more flexibility. However, I am extremely comfortable with Zapier and my KEDB is linked 100% with Zapier. In my opinion, Zapier is so easy for those new to this. You can even tell it what apps you want to connect and what you want to happen and it will begin building it out. $29/mo is worth it to me to have a system that works and that I can easily customize as needed. Make is on my list to learn but low on my priority list. I haven't checked out Pabbly but that looks like a good option as well.