I was chatting with my Dad last night and he made the most interesting (and correct) observation. "When I was in business, it was like getting into a competitive landscape." "It was everyman for himself, fighting for clients. Working against your competition." "Now business is all about helping as many people as you can." "The one who wins is the person who helped the most people." It's true. He's retired now, but he can see it too. Can you? You never need to worry about your competition. In fact you should help them win too. You never need to worry about them. You never need to look at them at all. You don't need to study their products, their messaging. It's wasted time that you could be impacting the world. You just need to help the people you can, without holding back. You only need to study your audience and what they want. Give, give, give, give. Focus on who you can help, potential clients, everyone, even the competition. That makes you the leader in the space. If you look at the competition, you're behind them, you'll hold back, you'll withhold, you'll fall behind! Instead, let them copy you, let them follow you! Innovate faster by opening up and being free with your knowledge. Move at light speed! It's OK if they copy you, word for word, what better confirmation that you're on the right track? Sometimes people DM me, "Stephen, I saw [INSERT PERSON HERE] copy your video almost word for word". I appreciate them looking out for me, I do. (thank you for letting me know) But I don't care. "Good" I think, I put it out there to help people anyway. Not just my potential clients, everyone! So I know it's working, and I've copied people too. I'm not sure humans were meant to copyright everything they touch or create. It holds us all back. Deep inside, I know I'm leading the pack. Just help as many people as you can as fast you can. Everything else will fall into place. It takes a deep faith in your own ability and insight. But it's the way modern business is done.