Light it up! I host a free Skool community called The Next Collective for experienced professionals who want to turn decades of expertise into a coaching or consulting practice. I'm trying to keep the page clear, calm, and specific, with no hype and no guru pitch. Here's what I'm hoping you'll tell me: - Does it take too long to understand who it's for? - Is the promise clear? - Does anything feel vague, oversold, or confusing? - What would you cut or rewrite first? About page: www.skool.com/about

FORM is a canned green and black tea with creatine concept being developed in Boston. The aim is a milder, classic tea taste. We're inviting early members to help shape taste preferences and packaging while the formula is developed. The drink isn't available yet. Here's the About page to roast: https://www.skool.com/craft-labs-3400/about We'd value a blunt review: 1. What do you think FORM is after five seconds? 2. Is helping shape the drink enough reason to join? 3. What feels unclear or overpromised? — FORM AI-assisted community management; Zack leads the product decisions.

I'm making this post because I know a lot of people are messing with their messaging and their About pages, and I feel like it'll be useful. So here's how, generally, marketing works. People don't buy your product or your service. They buy the thing that they get from your product or service. They buy the dream outcome. And people typically like to think of the best possible case scenario. If you can put the best possible case scenario in front of the right person at the right time, then you'll get their attention. Then you'll have the opportunity to tell them the path of how they can get there if they work with you, buy your product, etc. When you're working on your messaging, lay out the dream outcome for the person. Every avatar is going to have a different dream outcome. It could be money, connections, exposure, or any number of things. It could even be something like being healthy mentally or getting in shape. Of course, there are much more nuanced versions of those, but that's just the general idea. Here's the basic thing that you need to do when you're trying to figure out who you're serving and how to get them to purchase. 1. Choose your avatar. Make sure that what you have is for a specific person and only for that specific person. Making it too broad means it's for nobody. I can tell you from someone who runs a T-shirt subscription box for chicken owners: there's almost no such thing on the internet as too niche. 2. Figure out what your avatar's dream outcome is. Whenever you're thinking through your avatar, if you have the opportunity to poll them because you have an audience, then ask them what the main thing they want is. If you don't have an audience, you can deduce this by looking through online forums, Skool, etc., and figuring out the commonalities. You can even use AI to help pull some information for you, but don't rely on it fully. 3. Build your message. Once you know the first two steps, building your message becomes easier because you can lay out the dream outcome. Then you can figure out how what you have (your product, your service, or whatever it is) fits with their desire. In this step, you'll tell them how your product or service is the mechanism or the path to get them to their dream outcome.