Rob Vanarsdall

So I just watched the Skool news and they dropped the big reveal on what they've been calling Growth Boost… and I have THOUGHTS… and questions… and I want ALL of urs too So here's what I took from it 👇 𝗪𝗛𝗔𝗧 𝗚𝗥𝗢𝗪𝗧𝗛 𝗕𝗢𝗢𝗦𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗜𝗦 So in a nutshell… we've all seen the ads Skool has been running for communities… and today they pulled back the curtain on how it actually works They're going to KEEP running ads for communities… which is epic in theory… and here's the model… If someone comes into ur community through a Skool ad… Skool takes 30% commission Totally fair sauce… I get it… that's how business works… no complaints from me on thatfront BUT… here's where my brain started going 𝗧𝗛𝗘 𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗚𝗢 𝗛𝗠𝗠𝗠𝗠 🤔 This community is $1 So Skool makes… 30 cents Whereas a $100 community gets them $30 So the question that immediately popped into my head is… Are they going to be promoting the higher priced communities more than the lower priced ones? Are the $1 and free communities going to get the same love as the $97 ones? Because if the commission goes back into ads… which they said it does… then the communities making them more money are going to get more ad spend… right? That feels like summat worth thinking about 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 They said free communities will be included too… which is great… but obvs no commission on a free community means… how does THAT work exactly? AND… here's a question I still haven't seen answered… If someone comes in through an ad and then upgrades to a higher tier… does Skool get commission on that too? Are they treated as the referrer forever? Someone might wanna ask that… 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗨𝗡𝗧𝗜𝗟 𝗝𝗨𝗡𝗘 𝟭𝟲𝗧𝗛 𝗕𝗜𝗧… 👀 Ey up so this is the bit that really got me thinking It says Growth Boost is FREE until June 16th… which is one week from today So… what happens after June 16th? Are they going to charge for it? s this the play… get everyone used to having it on… and then it becomes a paid feature? Because that would make a LOT of sense from a business perspective… but totes curious what they actually mean, whats the plan Sam…

New comment 26d ago

DID U SEE THE SKOOL NEWS TODAY… GROWTH BOOST… HMMM

Rob Vanarsdall

0 likes • 26d

I rewatched it and didn't see if it was strictly 30% of the membership fee or is it 30% of the in classroom purchases as well. I know several community owners that try to keep the payments inside of skool and they have high ticket items in there. So wondering if they are going to cap it at something would be ok for a cost of acquisition or is that community owner going to go to offsite payment. I know that Calvin hollywood has mentioned several times in his videos that germans prefer a different payment portal so he does a lot of business offsite. As a developer and uploading your app to the apple store and they typically take 30% (unless you fill out extra paperwork for the small business then it goes down to 15%) but you're getting exposer on their search for the app and may have gotten sales your normal webpage would not get. Personally I'm not in the high ticket area - I wish I knew how to do my own ads but if they are willing to make it easier that's great. I think the ads are geared towards who's about pages you have visited prior and then show you groups that are similar. It also appears that they are taking advantage of knowing that you are a skooler and showing you groups you might not have known about before so it makes that thumbnail so much more important.

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Rob Vanarsdall

@rob-vanarsdall-4466

Former US Army Aviator (flew Apache Helicopters) and turned Software Developer (I fly a desk). Now I coach people to become full-stack developers.