Happy Friday Syndicate Fam! We made it through another week and I hope you have some successes to share with the group! Let us know in the comments any Wins of the Week! I said last week that we are less than 2 months away from the traditional Pride Month of June. As I work with clients in my own business as an lgbtq business and marketing coach/consultant, I thought on the next few Fridays, I would share some of what I thought were great Marketing Campaigns and ask you a question. What has been one of your best offers or campaigns that helped boost your business? Share with the group as it may help someone else here in the Syndicate. Pride Month gives brands a golden opportunity to boost their reputation, establish deep connections with their customers, and drive growth. But only if your Pride Month marketing comes with the right intentions. Today’s buyers are looking for more than just great products. They want to support brands that align with their values and support important social causes, including LGBTQ+ inclusivity. You need to show that your business is genuinely committed to diversity and inclusion. If you nail that, your ideal customers will choose you over your competitors. That means more repeat buyers, higher order values, and more cash/credibility in your pocket. in 2021 Lego premiered its "Everyone is Awesome" build set, released during Pride Month. This set was designed by LEGO®’s Vice President of Design, Matthew Ashton, who is himself a member of the LGBTQ+ community. The global toy company showcased a vibrant lineup of LEGO® figurines representing the diverse identities of the LGBTQ+ community. LEGO® went beyond the normal Pride flag and included the colors of the transgender flag and a drag queen figurine. (They're still available). It was a great twist on their Lego Movie's tune about how "Everything is Awesome." It gave a quick nostalgia nod to the movie and it kept very on brand for other lego figurines they have made in the past. It was packaged to look like a regular Lego products, although the colors were definitely Pride-centric, all of Lego's bricks are colorful, so it felt congruent, and it included assembly instructions, just like every other Lego set does. And it was very On-Brand for the company, which already had a very good rep for inclusiveness and diversity: https://www.lego.com/en-za/sustainability/diversity-and-inclusion

Happy Hump Day Syndicate Fam! Hope you are all having a great start to the week and are ready to finish strong. If you are celebrating Easter this weekend, don't forget where you hide the eggs! For our Visibility Boost this fine Wednesday, Let's do a Humble Brag and Go To The Movies! Share with the group, "The Client/Customer Compliment I'll Never Forget!" Let us know a time you made an impact on one of your client's or customers and they just had to let you know what that meant to them. What did you do and what did they say or do in response? Post in the Comments AND... If you or someone were going to make a movie about your business or brand or product or service or show, what would that Movie Title be? Funny or Serious? Profound or Light? Post this in comments too.

Good Morning Syndicate Fam! I hope your weekend has been as productive or relaxing as you needed it to be. I will have our weekly newsletter out this evening, but have a day full of activities here. What are you doing this Sunday? I can't wait to start grilling again on the patio, just a little warmer and it's time! Hope you can spend today with friends and loved ones. Drop a note if you are having a good weekend.

Good Morning Syndicate Fam! I hope you all had a great weekend. I took a wonderful drive to Lake Erie yesterday, so I came back too late to get out the usual Sunday newsletter. We are heading into April already and I will be concentrating on the next couple of months on getting ready for Pride Month in June. We know that Pride is year-round with celebrations just about every month, but June is the most widely recognized. We have 9 weeks to show up authentically and supporting for our community. To that end, I will be leading today's Monday Success Chat, LIVE at 3pm US Eastern Time and the topic will be "Getting Your Business Ready For Pride Month WITHOUT Being Performative." I hope you can join in and share what you or your company is doing for Pride this year, if anything different than what you do all-year-round. Just click the link above or on the Calendar. As always we will record for replay. On Thursday's Success Chat, LIVE at 10am US Eastern Time, our own @Pk Kulasegram will be leading the discussion from the UK on "When Things Go Wrong, (And They Will), How to Learn and Recover." I am looking forward to a great chat from Pk. If you want to lead a Success Chat in April, DM me with your topic and we will get you on the books. A Big HAPPY BIRTHDAY to @Art Smith who celebrated his over the weekend and attending Pride down in Florida. He also hit a huge new milestone for his Gay Barchives Facebook Group, passing 35k members. If you have not gotten your birthdays in to me yet, please do so we can be sure to give you a shout out and wish you a most excellent new trip around the sun. Coming This Month for the Syndicate... Our Merch Store will be going LIVE, with members being able to buy items just above cost and if you could share on your social, we can use the proceeds to pay for the monthly upkeep of this site and prizes for upcoming contests. Also I will finish-up collecting recipes to put in our Success Syndicate Cook-book and we will get it ready to publish and vote on our first Non-Profit to donate the funds to.

So, I took it out in a song, instead of other designs… https://on.soundcloud.com/tqj0cAWOq8LUf3IaQs How do you get creative release? What inspires you?