When I started this experiment on April 6 the goal was 100 members in 30 days. I told you I probably wasn't hitting it. I still might not. But lets recap: 📈 Discovery rank: 1,939 (it was 4075!!) Engagement still sitting at 78% 🥳; 69 awesome people (yes, I know I'm counting myself in the numbers, its still true 😂) I've sent some emails (7 people didn't like it 🤭; 2 people joined). And today I'm kicking off another Meta ad running for the next 7 days to see if I can crack this. Completely redid the content (shout out to Claude, you better be awesome) Will I hit 100...🤷🏼‍♀️ Let's see what 8 days can do. 🚀

Since I'm asking you all to introduce yourselves, feels only fair I go first. I'm Niky. I live in New Zealand (yes, the time zones are genuinely chaotic 😂), I'm 18+ years into a senior leadership career in the public service, and I'm building my own business, right now, while still fully employed and wrangling a young family. Why am I doing this? Because I've always wanted to work for myself. Because I watched my Dad start businesses growing up and it never left me. And because pouring all this energy into a career where extra hours don't translate into extra reward stopped making sense a while ago. So here I am. Building in public. Sharing every experiment, every mistake, and every win, including the ones that are embarrassing to admit. Your turn. 👇 Drop your intro below, you can use this template if you need it: Hi! I'm [NAME], based in [COUNTRY] and I'm currently [JOB/SITUATION e.g. still in 9-to-5 / side hustle started / recently left]. My biggest challenge with building a business alongside work is [CHALLENGE]. I'm excited to [ONE GOAL]. Can’t wait to hear about you all.