HVG and Ad Run, what I learned about my HVG(PDF)...
I did my 1st FB Ad a couple of weeks ago. I got 8 leads and 2 bookings from following the COA system. Not a horrible start... What I learned though, in conversing with a potential lead via email, is that my ad and PDF may have been slightly or, are, slightly out of alignment. I say this because the potential client clicked my ad and downloaded my PDF. However, after conversing via email I realized he probably didn't book a Free Strategy Session because of my PDF, not being in alignment with my Ad correctly. I came to this conclusion by reflecting on the potential client's response in an email and reviewing my PDF in reflection of the response. He said nothing negative, although I realized in reflection, that my PDF has been more aligned to those individuals in actual active addiction as opposed to active recovery. So even though my PDF initially, to me, looked like it made sense. I came to realize in paying more attention to why maybe that potential client went away. Considering his words and my PDF; I see that I need to change my PDF to be more direct to my niche. So I am out of alignment in my message somewhat, reflecting on what I observed. Right now before I run my next ad.... Just thought I'd share this with everyone, as we move forward in the course, etc...