Not through personalization. Not enrichment. Not some clever AI angle. They just emailed people who don't get cold emails. Here's the part nobody says out loud. Apollo, ZoomInfo, all of them scrape the same contacts off LinkedIn. Then every single one of us runs the same filters on top. Under 100 employees. Decision makers. Industries you think have money. I'm on that list. I get around 100 cold emails a day and I've got a filter that dumps every one of them into a folder. There is no cold email on this earth you could write me that gets a 10% reply rate. None. A restaurant owner who sees one cold email a day? Completely different conversation. New video is up and it's the full breakdown: 📍 Why swapping Apollo for Google Maps data alone takes you from 1% to 3-4% 👤 Owner emails vs role based emails, and when info@ is genuinely fine 🎥 52,000 YouTubers with a real email attached, filterable by niche 📱 Instagram bio scraping (1.5 million profiles with fitness, gym or health in the bio) 🎁 The easy yes offer behind the 16%: a welcome box, all they do is say yes Watch it here 👉 https://www.youtube.com/watch?v=ja1WknkOX-I Copy and offer are still the most important things by a mile. Fix those first. Then stop sending them to people who are already drowning in cold emails. First month on Consulti is free right now and that link expires in a few days. It's in the description.

Somebody asked me last week how to charge a $2,000 retainer when his prospects keep bringing up competitors quoting $350 per booked meeting with nothing up front. He was thinking about countering with a guarantee. Five booked meetings a month, and if he misses, he works free until he hits it. Then, in almost the same breath, he told me he was not confident he could deliver that. That is the answer, right there. If you do not feel confident in the guarantee, then yeah, you price it less and you get some experience so that you can build some confidence and figure out what you can actually guarantee. Get some experience under your belt. Do a couple of $500 a month cold email build-outs for some clients. Knock it down to $300 a month if you have to, just to cover your costs and experiment. Get good enough in one specific sector that six months from now, you can walk into a company and say I get you ten calls per month, guaranteed, or your money back. And you are confident saying it, because you have already done it three or four times. Until then, testimonials and case studies do the same job a guarantee does. They take the risk off the buyer's side of the table. If they are confident you can get the job done because of what you did for somebody else, you will not face nearly as much resistance. That is exactly why people pay me a lot of money to build their cold email systems. Not because I made a bigger promise than the next guy. Because they are confident I will get it done and the system will work. One last thing, about the resistance itself. The first thing everyone who learns cold email wants to sell is exactly what you are selling. Which means every person you are emailing has heard this offer before, probably from a hundred people, with crazy promises attached, and has probably been let down a few times. So what you are feeling on those calls is the result of years of that experience. It is not personal and it is not really about your pricing. You do not out-promise that. You out-prove it.

Somebody asked me to look at a campaign this on one of the recent Insiders calls. About 5,000 emails sent, reply rate low. Deliverability had been checked and was fine, no blacklist issues, nothing obviously broken. The offer was cold email as a service, targeting digital marketing agencies. My answer was three words; I hate it. That is not about the person or their execution. Cold email as a service is one of the first things cold emailers want to sell, and the reason is sound. The end result is very attractive. A cold outbound system that gets leads for clients is something everybody needs. And that is exactly the trap. It is so oversold that it has become brutally competitive to sell directly over cold email. SEO offers do this. Web design offers do this. Most AI offers do this now too. You are genuinely helping people, they genuinely need it, and they have gone numb to receiving those emails. They go extra numb if you are emailing people who are getting emailed all day, every day. Which is a fair description of a digital marketing agency owner. So diagnosis first, because low replies is one of three things and sometimes all three. Deliverability. The list. The copy. Rule them out in that order. But when the offer itself is saturated and the audience is the most emailed inbox on the internet, that is a fourth thing, and no amount of copy editing touches it. Two moves. Diversify who you are hitting. Change the ICP, or change the database you are pulling from. A local leads database or an Instagram database will usually get better replies than a mainstream B2B database in a saturated offer, because those people are not being hammered by everybody else running the same filters. Or just pick an industry that is less hammered. Then fix the front end. Do not ask for the whole thing on first touch. That is not pay me $4,000 a month to do cold email for you. It is let me set up your entire cold email infrastructure for free, or for 50 bucks. Let me write your cold email copy. Let me build you a nurture sequence.

A member on one of the Insider calls runs deal sourcing in property and wanted to know how to build a cold sequence to reach real estate investors. His instinct was that the limiting factor was the sequence. It was not. It was the list. When you do cold outreach you normally hyper target somebody based on something you know about their business. But real estate investor is not a job title in most cases. It is not filterable. Prior to a couple months ago I did not have a good answer to this question. Now I do. Start from what you actually know about these people. Real estate investors like to brag about being real estate investors. It is not in their job title, it is in their bio. So go to an Instagram database and search bio keywords instead. Investor. Real estate. REI. Then add the vocabulary that only exists inside that market, which for him meant rent-to-rent, rent-to-SA, rent-to-HMO. You can exclude keywords too, so you strip out the people using the words for a different reason. Then see how many emails you can pull. Here is the benefit that matters more than the tactic. These guys are not getting emailed very often. If you are using a mainstream B2B database, that list is hammered. Especially if you are using the same keywords and filters as everybody else, which is company size one to a hundred and an industry everybody knows has money. Those people are getting hundreds of emails a day. The lesser known databases are not getting hammered nearly as hard. So the question is not only who your buyer is. It is which door every other sender is using to get to them, and whether there is a second door nobody is standing at. Check out the new Instagram database on Consulti while it is still new and these leads are not getting hammered 50 times a day.

577 people showed up live to Jay's masterclass on Thursday. He ran a full hour past the end because the questions kept coming. That is what the room actually looked like -> hundreds of people stuck on the same handful of things, asking them out loud instead of guessing in private. We were not going to put a replay up for this one. Enough people asked for it on the call that we did. https://leadgenjay.com/webinar-replay It comes down Sunday at midnight. If you missed it, or you want to go back over the part you half-listened to while you were doing something else, do it now. Now the part I did not expect. The codes Jay handed out live on the call have already expired. I got my hands on a small batch that still work, and they honor the exact same offer he made on the webinar. Mine die at midnight Sunday night. Same clock as the replay. If you want one, comment below and tell me what you are actually trying to fix with cold email right now. I will send it over. If you are reading this in your inbox, you will have to jump over to Skool to leave that comment. You cannot reply to this email. Ian Ryan Kirk