hey @Peyton Buchholz the way I think about it is that feed posts are for people who don't know you yet. Stories are for people who already do. Feed = growth content. It needs to stop the scroll, hook a stranger, and give them a reason to follow. Reels, carousels, your best value posts. This is what gets discovered. Stories = relationship content. Casual, real, a window into your actual day. No one needs a hook because they already opted in. Morning coffee, what you're working on, a quick thought, behind the scenes of something. It doesn't need to be polished, that's the whole point. This is where trust gets built and where conversions actually happen. DMs, link clicks, sales. its all stories. So the question for every piece of content is simple: am I trying to reach new people or deepen the relationship with existing ones? That determines where it goes. The trap most people fall into is treating stories as a dumping ground for whatever didn't make the feed. Stories deserve their own intentionality, not high production, but consistent presence. Show up there daily and your existing audience stays warm. Ignore it and your feed growth means nothing because no one's converting.