Peyton is finding his lane in his niche, how he stops the scroll, and retains their attention. He even got his first hater, which means you’re hitting buttons inside of your audience. He is creating his digital product now, and he’ll officially be monetized! He’s been working hard on mindset and breathing life into his dream. It’s an honor to be here with you Peyton!

Hey yall. I have ideas of what I want to do as far as speaking on the places I've been and where I've hiked in the wilderness. While I was on my journey the last 5 years out west and in the Southeast I didn't take many videos of myself doing the hiking. I had the mindset of "what is before me is more beautiful than I" or "why would I want to put myself in this video when right before me is arguably the most beautiful thing I've seen to date. Yeah, I know shitty mindset there as far as content creation goes. Content creation was not in my thought process at the time. I would like to use the videos and photos that I had from my travels and say something to the effect of "is this somewhere where you would want to go?" and then elaborate on my experience and how I got there. How to get there. What to do that's around the area, etc. I saw you have travel guides in your bio, Rebecca. I would like to do something similar Thoughts?

What is your thought process on what goes onto the story and what makes the main feed? I have the thought process of: Story = Highlights related to me/niche Main Feed = more in depth Thoughts?

Congratulations Taylor! Hitting that 100k view on a long value post! The comments are telling you what they want to buy from you!! 200 new followers this week! https://www.tiktok.com/t/ZP8sTkQqD/

Most people building a personal brand are doing it completely backwards. They're obsessing over going viral. Chasing the algorithm. Copying whatever format got 100k views last week. Here's the framework that actually works — 4 questions asked in the right order: 1. What's the goal? Before you post a single piece of content, know what outcome you're building toward. Speaking on stages? Landing high-ticket clients? Attracting investors? You're investing money, time, and vulnerability — you need to know why. 2. What do you need to be KNOWN for to get that outcome? Not what you want to talk about. What you need to be associated with in people's minds. This is your brand positioning — your Nike + Michael Jordan pairing. 3. What do you need to DO to become known for that thing? We become known for things by actions and results — not by what we say. You can't talk your way to authority. You have to build it. 4. What do you need to LEARN to do those things? This is your roadmap. Each department of your business has skills. Each skill is a learning opportunity. This question maps your entire path from where you are now to where you want to be. Most people skip straight to "what should I post?" That's why they burn out with nothing to show for it. Start with the goal. Work backwards. Let the content follow the actions. What's your #1 goal for building a personal brand right now? Drop it below 👇