Positioning Your Book to Sell 📘
One thing I don’t see talked about enough in the book space is positioning. I’ve been an SEO expert for over 15 years, so I’m wired to think in keywords, search behavior, and demand before anything gets created. And now that AI is part of the writing process, prompts matter just as much as keywords do. This is why I’m such a believer in vetting a book topic before you ever start writing. 👉 Here are the questions I always ask upfront: - Does this topic actually have search demand? - Is the niche completely oversaturated with competition? - Can the topic be repositioned for a different audience to reduce competitors? - Can this book fit into a less saturated category? All of that matters. A lot. Because if the topic is wrong, no amount of good writing will fix it. Personally, I use Publisher Rocket to do my SEO research for books. Is it worth investing in tools like that for me? Absolutely. That data informs everything—topic selection, title wording, categories, and even how I prompt AI when I’m writing. I’m not saying you need to go spend money on tools right this second. But I am saying that doing research upfront can save you weeks (or months) of frustration later. It changes the entire publishing experience. That’s also why I created Self Publishing Playbooks. For $27, you unlock: - My full self-publishing frameworks - Top 100 Easy Bestseller Book Categories - The replay of my Profitable Book Topics training UNLOCK THE SELF-PUBLISHING PLAYBOOKS NOW If your goal is to choose a profitable topic, position your book to sell, and fast-track the process without guessing — this is the cleanest path I know. Publishing isn’t just about writing a book. It’s about making sure the book has a place to land.