Hey everyone I'm a new member. I'm a real estate agent and investor in Central FL looking to run paid ads to generate seller leads for myself and my team. Any other agents in the group?

Back then, I used to pour so much money into paid ads thinking the more I spent, the better the results would be. Instead, I was just burning cash with almost nothing to show for it. It got frustrating because I thought the platform was the problem… but the truth was, there’s way more to ads than just setting up a campaign and hitting “publish.” If I didn’t figure that out, I was only going to keep losing money. The turning point came when I realized I needed to approach ads differently from the offer, to the creative, to the targeting. Once that clicked, I finally started seeing traction instead of donations to Meta and Google. Curious who else here went through that phase of losing money before realizing there’s more to it than just running ads?