Has anyone had experience with a str property that backs up to a busier road? I know plenty of hotels and apartments are on major freeways, but wondered about if STR can also get away with it?

We recently found a property we were excited about as our first STR. We had big plans for the design and amenities to turn it into a premier family destination. For context, I do have an established interior design business, so I’m confident we can deliver a top-notch experience in terms of design and amenities. Then we ran the numbers. We used STRIQ, filled out our buy box, and analyzed the property—and it came back with a 0.0/10 with high confidence. Now we’re second-guessing everything. Maybe it’s excitement, maybe it’s optimism, but we keep telling ourselves the comps aren’t great comparisons since none of them offer the level of design and amenities we’re planning. At the same time, we’re very aware that we’re rookies—and we don’t want to strike out on our first deal. So I’d love some perspective from those with more experience: - Are there ever exceptions where you override the data? - Do strong design and amenities ever meaningfully outperform weak comps? - Or is the rule simple: if it doesn’t meet conservative minimums, you walk away—no matter how much potential you see? Appreciate any candid advice.

Hey squad! Maybe one of us should buy this and turn it into a super cool texas tech themed STR... looks interesting! https://app.striq.com/reports/f5b6605b-2427-4caf-b6ce-fecc19c391ba 1904 28th Street, Lubbock, TX $274,000 4 bed 3 bath 1,944 sqft @Emily Fournier -- can you run the comp report on this one to validate revenue potential?

A quick hello and introduction!! I have the best job in the world as a mom to five kids and a wife to the coolest guy around. My second-best job is turning the crazy, creative ideas that keep me up at night into thoughtfully designed, real-life spaces. I'm Texas-based, Idaho-raised, and always happy to travel for projects and call it work. I've recently attended the Vacation Rental Design Summit and LUYL summit! I'm a believer that thoughtful design and amenity stacking will allow for higher nightly rates, increase the occupancy percentage and put the property in the top percentile of its market! If you, or your clients need Interior Design help from a STR specialist - reach out to me and let's create something amazing!! ig: @styledbyrainie web:www.styledbyrainie.com