Hey Team, I’m opening the second edition of Play with Purpose — this time as The Lab. This is a live, coached environment where we break down play and motivation and remove the guesswork. 📦 What’s included - 🧩 Core course – Play With Purpose: Step-by-step framework to build engagement, confidence, motivation, relationship and focus in high arousal - 👥 Community: learn with other like minded dog owners and trainers - 🎯 5 week of my direct coaching - 📲 Weekly live Q&A (your questions answered) - 🎁 Bonuses (Luring Mastery, Powering Recall with Play, Retrieve Anything Guide) - Ps. Grads of PWP will have priority for Heelwork Hackers once is up. 🐕 Who This Is For - 🧠 Dog trainers - 🏆 Sport & working dog handlers - 🔥 Ambitious dog owners and all of us that are using rewards in training :) 💰 Pricing (clear and honest) Most “challenges” charge around £100 for one week. This is five weeks, live, with coaching. Early access price: £97 total (129 USD) • Now only available inside this community • Limited to first cohort • Price will go up later If you’re in, don’t wait. Click here: https://www.skool.com/play-with-purpose-the-lab/about?ref=7f1c744ba01a4ce68aae9b8cda9235c6 I will see you inside!

How are you spending New Year’s Eve tonight? Whether you’re out celebrating, working with dogs, training, or keeping it quiet at home—thank you for being part of this community. I want to wish you all a Happy New Year. May 2026 be a year of real progress. All the best, Alex

Thanks for jumping in here early – you’re basically the founding members of this community. This space is for all of you who already follow my work and want a place to go a bit deeper together. Please say hi in the comments and share: - Who are you and what dog/dogs you have? - What are you mainly working on right now? - What’s the first thing you’d like to learn here – one topic or problem you want me to cover as soon as possible? Many thanks, Alex