(My Search Engine Journal Feature) How Google Reviews Affect AI Search Before I head out for a quick family vacation this weekend (my wife officially finished another term of nursing school 🎉), I wanted to jump on here because we’ve got something BIG happening next week. On Thursday, June 4th, I’m hosting a special live training: How Google Reviews Affect AI Search And honestly…This may be one of the most important shifts local businesses and agencies need to understand right now. We already had over 1,000 people register for the original Search Engine Journal version of this training, and because of how impactful it was, they’re now actively sending their audience to this expanded live session as well. Here’s the reality: AI search is changing how customers discover and choose businesses. Platforms like: - ChatGPT - Google AI Overviews - Gemini - AI-powered search experiences …are no longer just showing links. They’re actively influencing which businesses get recommended FIRST. And one of the biggest signals these systems rely on? Google Reviews. But not just star ratings anymore. We’re talking about: - the language inside reviews - owner responses - consistency of review activity - Google Business Profile engagement - trust signals over time This is becoming AI trust infrastructure. On this live call I’m going to break down: ✅ Why some businesses are being recommended while competitors are ignored ✅ How reviews help AI systems understand what a business actually does ✅ Why keyword research has changed in the AI era ✅ How agencies can build “always-on” trust signal systems for clients ✅ How to operationalize this across multiple businesses without creating a giant manual mess ✅ Why reviews are becoming MUCH more than social proof And here’s the cool part… When you register for the webinar, I’m also giving you access to my AI Recommendation Playbook that we originally shared with hundreds of attendees from the Search Engine Journal event.