Let me share something I wish more creators understood earlier in this "visual media" industry. The moment you decide you are going to take this career seriously, whether that is composing, producing, or creating in any lane, you are already stepping into a long game. There is no version of this where it happens fast. What most people see is the main road. The obvious path. The one tied to upfront money, quick wins, and immediate results. That path is real. You should be on it. But there is another road running alongside it. Less obvious. Slower at first. No big upfront payoff. Just work that builds over time. Same destination. Same goal. A different way of getting there. Early on, I made the decision to take both. I stayed on the main (one) road. But I also took opportunities that did not always pay upfront. I focused on building something, not just earning something. I said yes to work that gave me ownership, gained experience, and volume in the form of a writer’s share. I treated every piece like it mattered, even when it felt small. Why? ...... Because that work does not disappear. It compounds. It stacks. One piece turns into ten.Ten turns into a hundred. A hundred turns into something that starts working for you long after the work is done. For me, that window was 2012 to 2015. During that time, I was still on my main path, building my career as a composer. But alongside that, I was contributing to catalogs every chance I got. Some of it went directly into catalogs.Most of it went through publishers who had direct relationships with working music supervisors. So the pipeline was simple. From my DAW to the publisher to the music supervisor to the editor that placed it directly into picture That was it. No middle confusion. No waiting around. Just consistent output going straight into real opportunities to be placed. That is when everything shifts. You stop chasing every dollar. You start collecting from the work you already did. That is how I built.

Every once in a while I do some sports cues and I’m actively working in improving. I just submitted this one recently. Titled: Come Get It https://s.disco.ac/opxhieidyncu Let me know what y’all think🙌

Happy Friday everyone! I know most of us juggle a day job, composing/producing, family, all the other life things. How do you manage it all and stay on top of everything?

📍 SIGNAL Mark Cuban is backing AI-powered prediction markets that allow users to forecast which songs, artists, and trends will succeed. On the surface, it sounds like betting. Underneath, it is something deeper. These systems rely on data patterns to make predictions. And what is the raw material for those patterns? Catalog. Every release, every cue, every placement you have ever made becomes part of the dataset that trains how success is predicted. This means your past work is no longer just history. It becomes input that shapes future opportunity. - 📂 PATTERN We already saw the first shift with streaming. Songs stopped being one-off releases and became long-tail assets that generate over time. Now the next shift is forming. Catalog is not just earning. Catalog is informing systems. The more work you have in the ecosystem, the more signals you give the machine about: - your sound - your consistency - your viability Volume plus consistency starts to look like predictability. And predictability is what markets reward. - 🚨 PRESSURE POINTS (PROBLEMS BEING OVERLOOKED) - Creators still chasing singles. One big moment of thinking, instead of stacking bodies of work. - Undervaluing depth. A catalog of 200 cues is not just income; it is leverage in data-driven systems. - Invisible scoring. Systems may already be evaluating consistency, output rate, and style performance behind the scenes. - Short-term mindset. Most creators are not building with the idea that their work will be used to model future success. - ⚖️ CULTURE CHECK - FOR OR AGAINST CREATORS? This can be for creators if they build intentionally. Because for the first time, consistent output can compete with hype. But it turns against creators who rely on moments instead of systems. In a prediction-driven world, the question becomes: Can you be counted on to deliver again? Catalog answers that. - 📈 SYSTEM MOVE Music is shifting from: Product → Asset → Signal

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