Yesterday, while engaging in a fun conversation about the meaning of the word CONTEXT, my head was swirling. I used to use ‘context’ all the time to make clear points in my work, but now… I couldn’t remember! I felt my heart rate pick up as I tried to pull up in my mind the relevance of the word ‘context’ in my world… … and couldn’t. Context is what determines what becomes possible. The pH level in blood that either encourages or discourages the growth of cancer cells. The temperature in an oven that bakes a cake or doesn’t. The level of warmth and trust in a relational field that supports a significant agreement to exchange value or not. In yesterday’s conversation, the context didn’t allow me access to my typical use of the word ‘context’. If a context can make it possible for me to forget a core aspect of my work, what else is it making possible, both as individuals and as a collective, beneath our conscious awareness? Context is the water we’re swimming in. We don’t notice it as it shapes every possibility. Our stories are only stories because of our context. In the world of the Story of Separation (term coined by Charles Eisenstein), we observe a particular context that allows for specific conditions to proliferate: 🔸 scarcity 🔸 extraction 🔸 fear In the world between stories, we can observe a context as well: 🔸 curiosity 🔸 generosity 🔸 interconnection Right now, if you’re sensing both worlds, like many are, the experience is quite conflicting. It can feel very dissonant as these two contexts vie for our attention. And once we see what’s actually controlling possibility, we can’t unsee it.

We’re looking for a host for the AEO Show, a podcast focused on the future of search and AI-driven discovery. You will interview founders, marketers, and technical experts about the shift from SEO to Answer Engine Optimization (AEO). Details - Pay: $100 per hour - Expected schedule: ~4 episodes per month - Production, editing, and logistics are fully handled for you - The show will receive significant promotional support - The entire Smart Marketer team is behind this project - This will be a high-visibility opportunity for the host Profit share may be available on paid ad placements accepted by the show Important: You do not need SEO or AEO knowledge to apply. The ideal host is someone who can ask great questions and guide conversations with technical experts. Technical curiosity helps, but the role is to represent the non-technical audience while interviewing technical guests. Apply here: https://forms.gle/RS5pWYaxEePpxJjR8

We closed out the year with this one live on December 31 as our final session of the year, and it felt like the right way to reset before 2026. This framework is about reclaiming your time and building an operating system for your life, not just setting goals and hoping motivation shows up. You’ll learn why goals fail without structure, how to build empty time containers that actually work, and how to protect your time without asking permission. This isn’t about productivity hacks. It’s about designing your time so freedom becomes inevitable. If you’ve ever felt busy but not moving forward, start here. You’ll find The Installing Your Operating System Framework now in the Classroom.

If not... I’m considering hosting an End of Year working session on December 31st. We’ll run my End of Year Framework and actually design the year ahead. - Clear priorities. - Non-negotiable habit stacks. - Known risks identified and neutralized before they become expensive. - Direction instead of hope. This will be a working meeting. Cameras on. Pens out. Decisions made. You’ll leave with a plan you can execute on January 1, not a feeling that fades by January 7. And maybe we'll even have a little fun... If there’s energy around this, I’ll put it together. Drop a Yay, Nay, or Other in the comments and tell me which one you’re choosing. Let’s end the year awake! Love y'all...

My business partner and I have put together what I hope is one of the best received webinars I've ever developed. I'm going to use it in order to build as big an audience as I can. Feel free to sign up if you'd like to see how I do it! I'll run a "behind the scenes" AMA after so you can ask any questions you have. Please feel free to invite anyone you'd like! I'd love to get the attendee numbers UP! Just send them to OPTMastery.com Here's the promotional piece I've been posting everywhere: --------------------------------- Everyone is telling you to “learn AI.” Cool. How’s that going for you? Are you calmer? More focused? Working less? Making more money? Or are you more overwhelmed than ever, staring at a thousand new tools, seeing ten times more opportunity, and realizing you have even LESS time to execute on any of it? Here’s the uncomfortable truth nobody wants to say: Learning AI is not the needle mover. AI is abundant. AI is cheap. AI is powerful. And if YOU are the one operating it, it’s a time vampire. In the last three years, I built eleven businesses. All cash flow positive. Several at seven and eight figures. I also wrote two bestselling books and built multiple communities north of 1,000 members. No, I’m not smarter than you. And chances are you work harder than I do. I just stopped obsessing over HOW and started obsessing over WHO. Everyone knows OPM. Other People’s Money. That’s how old empires were built. Venture capital. Private equity. Angel rounds. Irrelevant for most founders. In the AI era, the real leverage is not money. It’s OPT. Other People’s Time. I don’t build everything. I build builders. I find extraordinary humans who know how to wield AI, systems, and execution at a level I don’t have time for. I point them at opportunities. I get out of the way. Sometimes they bring the opportunity to me. Sometimes all I do is open a Slack channel and say “go.” That’s the great irony of the AI age. The more tools we get, the more we need PEOPLE.