A lot ... i mean a LOT of people try to start their business thinking something along the lines of "i'm going to make this awesome [community, course, product, download] and everyone is going to want it and then buy it! that most likely isn't the case. People generally don't care. and here's the key... you have to MAKE them care. One of the best ways to make them care, is to give it to them. Give them samples, free access, a partial, a discount, whatver. This will do a number of things. 1. makes them realize they want MORE, then they buy more. 2. makes them able to talk about your product. (social proof) 3. builds trust/goodwill 4. get feedback to ACTUALLY make it so good people want to buy it. What are YOU giving away?