last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!

Who is attending Niche Tear Down in 12 hours??? Asking for a friend ...heheh @Marilyn Harris @Vladimir Belokapov @Jennifer Juniper @Zena Ryder @Mel Sheffield @Paulo Costa, The Roaster @Joel Harris @Des Dreckett @sa Genuinely curious.

every Wednesday, i watch Skool news for ya and give you the golden nuggets. if you want to watch it, you can find all recent issues in the Vault. ⚠️ IMPORTANT: first things first, if you use Growth Boost, remove any links from your About Page Description or your community will be discriminated (sigh). any link, not just hyperlinks. thanks to @Matthew Burns for pointing this out to me. goodies from the news: - more security for key actions ✅ - better filtered search for currencies and languages ✅ - locked content for free -trial - in the making, be available soon ✅ - growth boost... still in the working, yet we already pay for it (sigh) 😔 my rant (you can skip): - they are sharing the outliers results - ppl who are making $100k per month what can we learn from them? pretty much nothing!!! - how is it relevant to me, to you, to 95% of ppl? @Mimi Ramsey jump in, if you want to, no pressure. i am also jumping on a call re: Growth Boost with Eva , who turned it off - just to hear her reasoning behind it. more to come. there is no perfect platform. there is no perfect brand or person. "Thou shalt not make unto thee any graven image" applies to everything and everyone. even to me 😜

I'm seeing a lot of people, and I mean big people on Skool, very sucessful ones saying how the growth boost will change the way they approach their platform. And they see this change as a positive, because it does bring them more traffic. BUT, here is the thing, the big game is to put their high ticket offers either in another platform or in a second community that has the growth boost disabled, effectivelly doing what most people did before tiers. So basically, they will get the extra boost at a free community but will nurture and upsell the offer to a second private communtiy where they will sell the high ticket offer. I can see how appealing that is. You have a free community where you nurture warm leads and get free extra boost, and will problably never have a reason to upgrade, because it might never be monetized. And than a second community where you monetize without the need for the growth boost, because people will simply hop there from the free one. But this is very very bad for Skool. It's not what they want, but everyone who has a big brain and does not care about meeting Hormozi will do that. Hell, those people won't care about discovery at all in that second community, hence there is no penalty for taking the whole payment system elsewhere so there is also no reason to upgrade to pro. Unless you also care about affiliate marketing, but there are other platforms that do that. So they won't get 30% fees from people who are not competitive in the Skool games. They will also not get the 10% fee since the offers are made somewhere else. And there is also no reason to upgrade to pro if your income is 0 here. It's a loose loose situation for skool if people actually find the workaround to exploit this.

as always, i watch Skool news for ya. and if you want to catch up yourself, it's in the vault. today, however, i have more to say. it's a longer video than i thought. but it is, what it is. happy to answer any questions.