Before pitching anything, one of the most important questions you can ask is: “What is the biggest problem my customer is suffering from?” A great pitch isn't about convincing someone to buy something they don't need. It's about understanding their real challenges and offering a solution. Instead of assuming what someone wants, ask questions and let them tell you what matters. This week, dive into Chapter Q: Question and remember: the right question can bring clarity, build trust, and uncover the real reason someone needs what you offer. 👇 Discussion Question: What's one question you could ask to better understand your customer or audience?