One of the most valuable lessons I’ve learned in business is to study the people and companies doing great work in your space. Look closely at what they offer, how they communicate, what their customers respond to, and what happens throughout the customer experience. That kind of research can reveal where your own offer can become stronger, clearer, and more distinctive. This week, dive into Chapter R: Research and pay attention to what your market is ALREADY showing you. 👇 Discussion Question: What’s one thing you could learn by studying your competitors more closely?