It's the second week of July. If your sales look slow right now, you're not doing anything wrong. Summer is the documented worst season in e-commerce, traffic drops as much as 30 percent compared to winter, and everyone from the biggest brands down to the newest arbitrage seller feels it. Most sellers respond to this by checking out. They look at their dashboard, get discouraged, and decide to "get serious again in the fall." Then November hits, they watch other sellers post screenshots of $2,000 days, and they start frantically buying whatever still has margin left. They pay peak prices for inventory, ship it in late, half of it checks in after Black Friday, and they end Q4 wondering what all the hype was about. I want to walk you through the opposite approach, because Q4 is the single biggest wealth transfer of the year in this business, and it does not go to the sellers who work hardest in November. It goes to the sellers who were boring in July. Let me give you my actual numbers so you understand what's at stake. Last Q4, across November and December, it did about $30K profit. The difference is that Q4 compresses six or seven normal months of profit into eight weeks, but only if the inventory is already sitting in Amazon's warehouse when the wave arrives. That's the whole game. Everything below is about making sure you're holding the right inventory at the right time, and the timeline starts now. Work backwards from December and the plan writes itself Here's the logic chain, and I want you to actually follow it rather than skim it. The biggest sales days of the year run from Black Friday through about December 18th. For your inventory to be sellable during that window, it has to be checked in at Amazon, and every year, like clockwork, Amazon's receiving slows to a crawl in November because every seller in North America is shipping in at once. So realistically your inventory needs to arrive at the warehouse by early November, which means you're buying it in September and October.

New video just went live and I'd genuinely put this one in front of anyone who's ever told me "I can't find products." The first method is for those of you still hunting for your first ungated lead. Nothing fancy... storefront stalking, but done the way that actually works: you sort the offers by review count, open the biggest seller's storefront, filter out everything you're gated in, and then press Google It on every single product looking for half the Amazon price. T he mistake almost everyone makes is analyzing the lead before checking if it's even buyable at half price. Google It first. Two seconds to eliminate a lead beats ten minutes analyzing one you were never going to buy. The second one is the Cousin Technique, and if you've already got even one profitable product, this is the part to watch. One winning brand almost never has just one winning product. I take the brand, throw it back into the product finder, and mine the rest of the catalog — in the video I do it live and you can watch leads fall out of it. I also let one slip near the end that I usually keep for coaching calls, about listings with no price on them. Most of you are scrolling right past free money there. Watch it then come back and tell me which of the two methods you're running this week — and if you press Google It on 50 products and find nothing, post your storefront in the comments and I'll tell you what you're doing wrong.

REMINDER WE HAVE A COMMUNITY LIVESTREAM this Sunday and Monday 7pm If you're there live, you can shoot me as many questions as you want But im going to be using this thread as a base to answer questions. The livestream will be available to watch after, so ask your question here and get it answered live!

I am so confused as to how beginning sellers are selling FBM products at a profit. I use stallion and put in the regular description and nothing crazy but it still isn't profitable. Am I doing something wrong? Please let me know!

May Numbers : - Sales: $7,596.50 - Orders: 157 - Units: 160 - Gross profit: $940.24 - Indirect expenses (prep + software subscriptions): $390.25 - Net profit: $549 - Net margin: 7.24% - Refunds: 11 (6.88% refund rate) - Cash spent on inventory: $3,941.78 Last month I set a simple goal: have my first profitable month in May. Hitting that milestone feels really good, especially because it’s my first month fully on my own after finishing the mentorship cohort with @Anthony Mancini . The anxiety was definitely there, but the work I put in during those three months paid off. The buying decisions I made in April have started to show up this month in May. From a performance standpoint, I actually slowed my spending a bit this month. Life has been life-ing. Between my carpentry job and my commercial cleaning business, I’ve been working 60–70 hours a week, and that has definitely affected how much I can source. Even with that, I still managed to put in around 10–15 hours a week into sourcing. Some days just 1–2 hours, some days 4–5, and some days nothing because I was burnt out to be honest. One thing that’s becoming clear: if I want this to keep growing, I’ll need help. The goal is to get the business consistently profitable enough that it can pay for a VA to source while I’m at my day job or working my cleaning contracts. Realistically, a VA won’t be fully paying for themselves for the first month or two while they train and learn the software and techniques. If I can bring someone on in July or August, that should put me in a strong position heading into Q4. For June, my focus is to ramp up sourcing again and increase my spend, but be much more selective with what I buy. I want to push my net margins to at least 10% after all expenses. The last four months have shown me that this business really is learnable if you’re willing to put in the hours, make mistakes early, and keep refining your process. The first profitable month is a milestone, not the finish line but it’s a big one.