Lesson 7: Maximising Time Isn’t About Speed — It’s About Process
Most freelancers and small agencies don’t have a time problem. They have a process problem. They’re busy. Fully booked. Always “on”. Yet somehow still firefighting, context-switching, and feeling behind. Here’s the uncomfortable truth I learned the hard way: Time only disappears when the client and project process is loose. When the process is tight, time multiplies. Where Time Actually Gets Lost Not in the work itself — but in everything around it: - Vague briefs - Open-ended scopes - Clients “just checking one thing” - Decisions being revisited - Feedback arriving in drips instead of batches - You holding everything in your head None of this feels dramatic in the moment. But it quietly destroys focus and output. The Shift: Stop Managing Tasks, Start Managing Constraints High-output operators don’t work faster. They remove ambiguity. That means designing your client and project process so that: - Decisions happen once - Feedback is structured - Scope has edges - Time has hard boundaries Constraints create clarity — for you and the client. Practical Ways to Maximise Time Through Process 1. Front-load thinking, not execution Spend more time defining: - What success looks like - What is not included - Who signs off and when This saves 10x the time later. 2. Batch communication by default - One feedback doc, not five emails - One weekly update, not daily pings - One decision point, not rolling opinions Urgency is usually manufactured. Structure removes it. 3. Turn “availability” into a system If clients can reach you anytime, they will. Set: - Fixed response windows - Clear working hours - Defined delivery milestones This isn’t being difficult — it’s being professional. 4. Kill soft deadlines “End of the week” “ASAP” “Whenever you can” These are time leaks. Replace them with: - Specific dates - Specific deliverables - Specific consequences if missed 5. Protect deep work with process, not discipline