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Owned by Luke

Secret Weapon

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The operational toolkit for solo freelancers & devs to stop the chaos, look like a 10-person agency, bill higher, and deliver flawlessly.

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45 contributions to Secret Weapon
What's your biggest time-waster when running client projects?
I've been thinking about this a lot lately. For me, it used to be back-and-forth emails trying to get simple approvals. A client would ghost for a week, then come back with a dozen comments on the first draft instead of giving feedback in stages. I fixed it by setting up a simple Google Sheet with a "status" column for each deliverable - draft, in review, approved. Clients update it directly and I get notified. Cut my follow-up time by about 60%. What's the one thing that wastes the most of your time on client projects? And have you found a system to fix it?
Scenario: A client wants to pay you AFTER the site goes live. What do you do?
Real scenario. This happened to me and I want to hear how you'd handle it. A potential client reaches out. Good project — redesign and build of their company website. Budget is reasonable. Timeline is realistic. Everything looks great. Then during the scoping call they say: "We don't pay deposits. We'll pay the full amount once the site is live and we're happy with it." They're polite about it. They say it's company policy. They seem legitimate. What do you do? Here's what I did: I said no. Politely. I explained that I work on a 50% deposit upfront, with the balance due before the site goes live on their domain. I told them this protects both of us — it commits them to the project and it means I'm not working for free. They pushed back. Said they'd never paid a deposit before. I held firm and offered a small compromise — 30% deposit instead of 50%, with a second milestone payment at the halfway mark. They agreed. The project went smoothly. They paid on time at every stage. The lesson? Clients test boundaries. Not because they're bad people, but because nobody else has ever set boundaries with them. The moment you hold your ground professionally, most of them respect you more for it. But I'm curious — would you have handled it differently? Have you ever worked without a deposit? How did it go? Let's hear the stories.
0 likes • 10d
Always a 50% upfront deposit before work starts, no exceptions. If a client pushes back on this, it's actually a useful filter - good clients understand and respect the process. Payment terms should be agreed in the contract before a single line of code is written.
Challenge: Send ONE past client a check-in email this week (here's a template)
Here's a challenge for the group this week. It'll take you five minutes and it might land you your next project. Pick ONE past client you haven't spoken to in a while and send them a quick check-in email. Not a sales email. Not a pitch. Just a genuine "how's it going" message. Here's a template you can steal and tweak: Subject: Quick question Hey [name], Hope things are going well on your end. I was thinking about [their business/project you worked on] the other day and wanted to check in. How's the [website/project/thing you built] performing? Anything you've been wanting to update or improve? No agenda here — just wanted to say hi and see how things are going. Cheers, [your name] That's it. No hard sell. No pitch deck. Just a human being checking in with another human being. Here's why this works: most of your future revenue will come from past clients or their referrals. But people are busy. They forget you exist. A quick email puts you back on their radar at exactly the moment they might be thinking about their next project. I've had emails like this turn into projects worth thousands. All from a 30-second message. Take the challenge. Send the email. Then come back here and tell us what happened. Even if they don't reply — you've planted a seed. Who's in?
0 likes • 10d
Just sent mine! Reached out to a client from 8 months ago. Kept it simple - no pitch, just a genuine check-in about a project we worked on together. This kind of low-pressure outreach is so much better than cold pitching. Thanks for the template!
The feast-or-famine cycle is a systems problem, not a sales problem
If you've been freelancing for more than six months, you know the pattern. You land a big project. You go heads-down for weeks. You deliver. You look up. Your pipeline is empty. Panic sets in. You scramble for new work. Eventually something lands. Repeat. Most people think the fix is "get better at sales." It's not. The fix is a system that keeps your pipeline warm even when you're buried in project work. Here's what I do — it takes about 30 minutes a week total: I post one piece of content online every week. It doesn't have to be long or brilliant. A short insight, a quick tip, a lesson learned. The goal is just to stay visible so people remember you exist. I reach out to two past clients or contacts every week. A quick email — not a sales pitch. Just checking in, sharing something useful, asking how things are going. Relationships are your pipeline. I keep a simple spreadsheet of every lead, where they came from, and their status. When I'm busy I still update it. When I'm quiet I work through it. The trick is that these three things are NON-NEGOTIABLE. Even in your busiest week. Thirty minutes. That's it. The freelancers who break the feast-or-famine cycle aren't the best salespeople. They're the ones who built a system and stuck to it. Has anyone here cracked this? Or are you still stuck in the cycle? Let's compare notes.
1 like • 10d
The systems approach is everything. I set a rule for myself: every Friday morning, 30 mins of outreach before any client work. It doesn't feel urgent but it keeps the pipeline from going cold. Treating it like a non-negotiable appointment changed everything.
Show me your tool stack (the fewer tools the better)
I see freelancers all the time drowning in tools. They've got Notion for notes, Trello for tasks, Slack for comms, Monday.com for project management, Calendly for bookings, Stripe for payments, and seven other things that all need logging into, syncing, and maintaining. Here's my entire tool stack for running a freelance web business: Google Sheets — project tracking, client CRM, invoicing overview, task lists. One spreadsheet to rule them all. Gmail — all client communication. Threaded, searchable, free. Google Calendar — time blocking and deadlines. Nothing fancy. Stripe — payments and invoicing. Google Drive — file storage and sharing with clients. That's five tools. Total monthly cost outside of Stripe fees: zero. The point isn't that these are the "best" tools. The point is that every tool you add creates another thing to check, another login, another place where information lives. Simplicity scales. Complexity collapses. I'm curious — what does YOUR tool stack look like right now? List them out in the comments. And be honest about how many you actually use daily versus the ones collecting dust. Bonus challenge: could you cut your list in half and still run your business? I bet most of you could.
1 like • 10d
My lean stack: Google Sheets (CRM + project tracking), VS Code, GitHub, Vercel, and Stripe. That's literally it. I tried adding Notion once and it just became another thing to maintain. The fewer tools the better is 100% the right philosophy!
1-10 of 45
Luke Michael
4
70points to level up
@luke-elwell-2350
20+ years of experience, I specialise in crafting websites that are visually appealing, easy to manage, and optimised for success and launched FASTER.

Active 2d ago
Joined Dec 3, 2025