I have yet to do this myself but here’s an idea First off see if they’re willing to do group sessions the outward offer would be a 6-8 week free challenge. On day 1 you get a deposit that will be refunded if they stick to the challenge or will be credited towards a membership deposit probs be around $119/week (assuming this gym is used to high ticket since they just do 1-on-1) The benefit of the challenge being group is they get the accountability from everyone else going through it and showing up with them. Negative is it’s harder to run group HOWEVER If they run the challenge with a med-large group (thinking 8+) then they can upsell to semi private (3-4) after the challenge Semi private allows them to charge 1-on-1 prices x3-4 for the same time with near the same attention and they also have the accountability of the group asw so they’re more likely to keep turning up and changing their lives. Overall this does require a change in their approach, however it maintains the “free” aspect that leads love and the paid aspect that the owner will love, while also opening up a strat to 4x their income for the same work on the upsell. DISCLAIMER: I did not invent this, I’ve just been doing research recently and I think it could be applied here. I am yet to try it myself so I don’t have numbers to say if it’s better or worse than the 10 day free trial, but it does provide a compromise I believe. If you are gonna do it tho you would want to detail out to the owner and their trainers how the challenge (large group), semi-private(small group [only viable if challenge is large enough for size difference to be noticeable]) would work. After writing this all out I can see them resisting a bit because they’re used to 1-on-1 but if they want to grow (which I’m assuming they do since they’re paying you) then maybe what they’re currently doing isn’t the best thing for them🤷🏾♂️🤷🏾♂️ Hope this helps and let me know your thoughts