1.5 weeks ago I scaled from 50 euro’s to 100 euro’s a day, however now the last 4 days the Roas has been 0.7, should I scale down to 50 or 75 or 80? Or should I keep it at 100?

Hi, So I have been for 1.5 week on 100 euro budget, I have had 4 good days with a good Roas but some days also with 0 sales but 120/100 spend. Is this normal? I am 3 weeks live now. Should I scale back to 50 to get better Roas or to 80 or stay at 100 budget?

Hi, So what I understand from the video’s of Chris is that in the early stages you want to scale fast. I am 2 week live right now on Google ads, I already scaled 3 days ago from 50 to 100 euro’s. Today I am getting Roas 2.7, when should I scale again? And do I scale with 100% again (to 200) or with 50% (to 150)?

Hi Guys, So I am 2 weeks and 3 days live with Google ads right now. 6 days ago I scaled the budget from 50 to 100 per day. I had some sales those days but not profitable, yesterday 0 sales, but yesterday I did my conversion rate optimalisation on the website and today I got Roas 2.7 (100 euro spend) (270 euro’s revenue), should I scale to 200 or wait another day and if tomorrow is also around 2.7 I scale than? And if tomorrow is shit than I wait with scaling? What should I do, wait for tomorrow or scale tonight?

So my business name on merchant center is my official KVK name from The netherlqnds but not my store name, I want to change this because people cannot see my store name on the shopping ads or free listings, they see my official KVK name, can I just change this without a problem or is this gonna be a problem for performance on Google?