Scaling · Google Ads eCom Lab

Scaling

Hi Guys,

So I am 2 weeks and 3 days live with Google ads right now. 6 days ago I scaled the budget from 50 to 100 per day. I had some sales those days but not profitable, yesterday 0 sales, but yesterday I did my conversion rate optimalisation on the website and today I got Roas 2.7 (100 euro spend) (270 euro’s revenue), should I scale to 200 or wait another day and if tomorrow is also around 2.7 I scale than? And if tomorrow is shit than I wait with scaling? What should I do, wait for tomorrow or scale tonight?

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