I work as an appointment setter, and I use AI a lot - but I have learned where to stop. What AI is good at for me: - Drafting a first version of a follow-up message, which I then rewrite in my own words. - Summarising a call so I remember the exact problem the prospect described. - Reminding me who to follow up with, and when. What AI should NOT do on a set call: - Decide for the prospect. Only the prospect can say if the problem matters enough to book. - Book a call without a real confirmation. A time that was never confirmed out loud is a no-show waiting to happen. - Replace listening. If I am reading a script the AI wrote while the prospect is talking, I miss the one detail that would have booked the call. My rule is simple: AI prepares the call, a human has the call. The moment the prospect is talking, I put the tool away and listen. For the builders here: what is one task you automate around calls, and what is one task you deliberately keep human?