A few things I’ve learned from making short content: • Do not upload to try to grow your long form content. If you want to promote your stream it’s different. But converting someone mindlessly scrolling to watching long form content is very unlikely. You need to be able to do long form content and use short form as a separate channel. If someone found you for your shorts, they will mostly watch you for your shorts. • Hook is KEY. You cannot spoil the ending in the hook. If people aren’t interested in the first 1-3 seconds (3 seconds is generous) they’re not going to watch your video. • Anticipating to the end is also key. This needs to come with an emotional payoff and have a reason for people to keep watching (i.e. The last one in this list of things do before you die is the most important) Now people will stay to the end. • Shorts pay close to nothing unless you’re getting millions of views or have a high RPM niche. Long form content pays a lot more. • Biggest thing people lack in making videos is giving the audience clarity to what’s happening. This means connecting the dots we assume the audience will understand and speaking in the 4th grade level. This could also be a visual issue if there’s too much clutter happening on the screen. • People like simple and fast. Each short should have a new visual within 3-5 seconds of another.

Skip to the 5 minute mark to show how to make a good yt short. A big youtuber told me im putting my effort in the wrong category on yt shorts and that I need to focus more on the story of the short (specifically the hook - if it’s not a good hook then it’s not a good idea) then aesthetics and editing come after. Same way like having only good aim in a strategy shooter game can only get you so far. You have good aim but can you outsmart your opponent? https://youtu.be/a7Ni1cULwqE?si=vM2GRwhn1ILYCGdL

Each platform seems to reward different behaviors. People tend to mindlessly scroll on both but somehow differently. My most viewed on tiktok is somehow my least viewed on youtube. The tiktok version does have music however, so it's not a complete A/B test because I changed multiple factors. https://www.tiktok.com/t/ZTkaxak4F/ https://www.youtube.com/shorts/9y8PcT1HWmk?sttick=0

https://youtube.com/shorts/b-KKFAqziwg?si=NLuqNJgkMlsq8kyl I think this could definitely use some more time and effort that I didn’t put in because I just wanted to hit quota but it’s definitely showing improvement. But i would appreciate any feedback on this if you have any