@Sebastian Jautschus For a project in the 2-digit listeners range, I'd say the hurdle is discovery and retention to cross the threshold. I'm not doing any promotion right now, but I played around with Meta ads last year. Optimized targeting, triggered Spotify algorithms, had a spike, but gains retracted once the ads went offline. The idea of paying for plays felt strange. I’d like to find a promotion strategy that feels right, more intentional, if that’s even a thing. :) In the meantime, I have a small playlist that gains 1 follower or 2 per week organically and that’s where most of my plays come from. I try to be (and am) appreciative of that.