Hey guys, I'm in the real estate niche and have been getting quite a few sales appointments booked lately. The issue I'm running into is that since I structure my offer around a performance guarantee, a lot of prospects assume there are no upfront costs whatsoever. But when I explain that they still need to cover the ad spend they immediately get put off, and the conversation takes a completely different turn. I'm curious if anyone else has experienced this and how you've handled it. Do you make the ad spend clear upfront in your outreach, or bring it up during the sales call? Thanks!

I’ve had about four meetings so far. The same scenario plays out every time. At the start of the call, I ask, "Are you ready to get started today if the offer suits you?" They agree. They like what they hear and express their approval. When I ask if anything is unclear or concerning, they say, "Everything is perfect." But when I ask for payment, they backpedal, saying things like, "I’ll start in two weeks," or "I need to adjust something at work first." I try to handle these objections, but they always come up with new excuses, even after I’ve answered their initial concerns. Sometimes they claim there’s an emergency or that they’re busy, promising to call back later—only to disappear completely (stop responding). I don't expect someone I reached via a "cold call" to pay me right there during the meeting; I wouldn't do that myself. I’m not sure if that assumption is wrong. The problem is that they disappear and don't answer my calls afterward. And if they do answer, they say they’ve changed their minds. I would appreciate your help.

I wanted to say a big thank you Liam. I literally have decided to switch careers in mid september and decided to do Lead Gen. I ran a small agency in the early 2000's and then another business took off and that was that. That industry has now come to an end so I always wanted to jump into doing an agency again. This just gave me a BOOST of confidence. I signed up for a consultation and look forward to speaking with you soon!!

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Hi everyone, i recently got a real estate client in US for a 10 day trial, to get the most amount of leads for these 10 days should i do cbo or abo? I've tried cbo in the past but it sucked, it ended up spending all the money on a looser ad and and completely ignored other ads. The reason i'm in this dilemma is that i've seen Liam recommend CBO but i don't know how to structure CBO properly in housing ad category