Hey everyone, I'm working on a new edition of the One Man Agency book with some additional bonus chapters and added content scattered throughout the book, like author's notes and added visuals (like diagrams and breakdowns, etc.). With the new edition, I thought it'd be a good opportunity to refresh the branding as well. I wanted to get your guys' thoughts on my current version of the new book cover. Let me know if you like it below and/or what you would change.

Client wants to pivot from $10.64 Seller Leads to Buyers for a faster check. Need advice. Hey everyone, I’m running a real estate account in the North Dallas, TX market and could use some strategic input from those experienced in this niche. Here is the current setup and data: - Campaign: Seller Leads (Meta Instant Forms) - Current CPL: $10.64 - Lead Friction: High (Prospects must manually type their physical street address and answer intent questions). We were running this at $30/day, but the client just dropped the daily budget to $20/day. The Situation: Along with the budget drop, she is asking for my suggestion on whether we should pause the Seller campaign entirely and switch to running Buyer ads. She isn't forcing my hand, but she is emotionally leaning toward buyers right now because she really wants a realistic shot at getting a paycheck within the next 45 to 60 days. She feels buyer leads will get her to the closing table faster than sellers. For those of you with deep real estate experience: 1. For those familiar with the Dallas area, how competitive is this market right now? Is getting a verified homeowner address for $10.64 a CPL I shouldn't touch, or is that standard? 2. With the budget down to $20/day, would you kill this seller campaign to test buyers and align with her emotional preference, or hold the line on sellers? 3. Does switching to Buyer ads actually increase the likelihood of her closing a deal in that 45 to 60-day window, or are we just going to trade cheap homeowner leads for lower-intent buyers?

I'm new to sales in the agency space. I've been able to book a few calls and even close one client, but I feel my sales skills need a lot of work. Comment down below or shoot me a message if anyone wants to do a sales roleplay for half an hour to an hour on a Google Meet once or twice a week. We'll go over setting, closing, and general discovery questions to pre-handle objections. If anyone with sales experience wants to teach as well, that would be amazing. Keen to chatted to you guys, cheers 🤙

My client just dropped this in our slack channel: his first ever paid-in-full client. $5,500 collected upfront. 💰 And I want to break down why this matters for YOU, because pitching PIF contracts is one of the easiest, lowest-hanging-fruit ways to collect a shitload more cash without changing anything meaningful about your business. It's a big part of how I hit my first $100K+ months. Here's the story. When I hired my first closer, he was commission-only. And he quickly worked out that if he was only getting paid on cash collected from monthly retainers, it was next to impossible for him to make a healthy income. So he proposed pitching 6-month paid-in-full contracts. I was skeptical. Why would anyone pay us 6 months upfront? 🤔 Here's how we structured it. We raised our base retainer, then gave a healthy discount for paying upfront. As an example with today's numbers: one of our mid-tier services is $1,800/month. Pay upfront for 6 months and it's $8K flat, so they're pocketing a $2,800 discount. We did nothing fancy in the sales process. We literally just gave people the option. 30-40% of people took it. The first month we ran this, I was sitting around $50-60K/month in MRR. We got 4 PIFs across the line, and that alone added an extra $32K in cash collected. The same closes on normal retainers would've added maybe $5-6K that month. 🤯 Same clients. Same service. Same amount of work. We just said different words on a sales call and collected almost $40K extra in a single month. Then kept doing it, month after month, for years. Here's the point I want to drive home 👇 You almost certainly have a list of blind spots like this in your agency right now. Little shifts that make you serious extra money without adding anything significant to your workload. You just can't see them, because you don't know what you don't know. And I know exactly why most of you haven't found them. You're overwhelmed. There's so much content, so many things you could be working on, that you're stuck in analysis paralysis instead of executing on the one thing that would actually move the needle. 😵‍💫

Hi, currently going through the Book / Course. Curious about how we think something like Graphic Design would go as a niche? I have a friend who is a freelancer who wants to scale up and I am helping her get more clients. She has been in the business for 10 years and has solid experience, looking to expand